Effect of corporate social responsibility motives on purchase intention model: An extension

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

“…This result is also similar to the outcome of study conducted by Boccia and Sarnacchiaro (2017 (Salehzadeh et al,2018), Brand attitude (Wong pitch et al, 2015), and perceived quality (Tingchi Liu et al, 2014). Although marketers consider CSR as a strategic tool, will it serve the purpose for them?…”

“…When the consumer believes that CSR is the right thing to do and when they observe an organization involved in their intended way, they tend to create favorable attitude. Since consumers are aware about the organization's CSR activities and its brands, it is possible to form attitudinal responses to both firm's CSR and brand (Wong pitch et al, 2015). The result of the study found similar effect, and the mediating role of brand attitude (t = 7.56) in the CSR and purchase intention relationship is significant and leads to the acceptance of H6.…”

“…Since consumers are aware about the organization's CSR activities and its brands, it is possible to form attitudinal responses to both firm's CSR and brand (Wong pitch et al, 2015). Since consumers are aware about the organization's CSR activities and its brands, it is possible to form attitudinal responses to both firm's CSR and brand (Wong pitch et al, 2015).…”

“…When consumer encounters a brand involved in CSR (2015), Pino et al (2016), Kim and Bae (2016), Boccia and Sarnacchiaro (2017), and Luffarelli and Awaysheh (2018) provide strong evidence to the above fact. Also, a considerable number of studies strongly provide evidence that CSR does not have a direct positive relationship with business outcome (Pai, Lai, Chiu, & Yang, 2015;Wong pitch et al, 2015;Wu & Lin, 2014). However, a consumer cuts across several stages in his purchase behavior, and the significant stages are the cognitive, affective, and cognitive components leading to purchase intention.…”

Do You Bother With the Social Image of a Tea Brand While Loading Your Trolley?

“…Consumers intend to rely on extrinsic cues rather than intrinsic characteristics as they assess the quality of products Richardson, Dick, and Jain (1994) Relationship between perceived quality and emotional value has moderate influence on purchase intention Asshidin, Abidin, and Borhan (2016) Perceived quality of a brand positively affects the attitude of the consumers toward the purchase intention of the brand. Wongpitch, Minakan, Powpaka, and Laohavichien (2016) Brand awareness Identity salience play a crucial role in the influence of CSR initiatives on consumer loyalty Marin, Ruiz, and Rubio (2009) Consumers' understanding of CSR activities promotes purchase intention Lee and Shin (2010) Brand association…”