Effect Of Corporate Social Responsibility Performance On Stakeholder’s Perception Of Telecommunication Companies In Nigeria (A Study Of Mtn, Globalcom &amp; Etisalat)

Tapang, Arzizeh Tiesieh; Bassey, Bassey E.

doi:10.9790/487x-1906053955

Cited by 4 publications

(7 citation statements)

References 32 publications

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“…However, Nnamani et al (2017) analysed the impact of sustainability accounting on the financial performance of selected manufacturing firms in the Nigerian Brewing industry with the result showing that sustainability reporting exerts a positive impact on the firms' financial performance. Besides, Tapang and Bassey (2017) assessed the impact of CSR on stakeholder's perception of telecommunication companies in Nigeria. The multiple regression result showed that economic, legal, ethical and discretional expectation of CRS performance impact stakeholder's perception significantly.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The proponents of CSR argued that it is laced with numerous benefits including: increasing customer loyalty, improved public image, better access to financial credits, enhanced brand name, greater trust and confidence of stakeholders, motivated community, and safer or healthier workplace, among others (Diffey, 2007;Elizaveta, 2010;Mirfazli, 2008;Tuodolo, 2009). Specifically, Tapang and Bassey (2017) argued that CSR-performing firms tend to enjoy better long run corporate performance mostly stemming from the support, kindness, peace and tranquillity their operating environment affords them. However, the degree or volume of CSR varies from company to company and community to community.…”

Section: Introductionmentioning

confidence: 99%

“…Hence, CSR in developing countries including Nigeria is still at low ebb despite the intense campaigns for facilitating corporate social programmes for tackling various economic maladies in the society. There are a number of studies on the CSR-firm performance nexus in the literature for several countries of the world (Boafo & Kokuma, 2016;Elizaveta, 2010;Freeman & Phillips, 2002;Nguyen, Hoang, & Luu, 2019;Tsoutsoura, 2004;Wael, 2014) including CSR in the Nigerian manufacturing sector (Nnamani, Onyekwelu, & Ugwu, 2017;Olaroyeke & Nasieku, 2015) and services sector (Adebisi & Akinmadelo, 2014;Nsikan, Umoh, & Bariate, 2015;Tapang & Bassey, 2017). However, studies examining the CSR activities and the performance of a service firm in Ibadan are particularly rare.…”

Section: Introductionmentioning

confidence: 99%

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Corporate Social Responsibilities and Firm Performance

Ogunjimi

2020

Asian Business Research Journal

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This study evaluated the impact of corporate social responsibility on firm performance using MTN Service centres in Ibadan, Nigeria as case study. Tables and simple percentages were used for the analysis of the data collected through the administration of questionnaires while the correlation coefficient and analysis of variance were employed as the analytical tool for this study. The results showed that all the MTN service centres in Ibadan carry out CSR albeit with few challenges. It was also found that several benefits accrue to MTN in Ibadan as a result of carrying out CSR activities. Furthermore, the correlation coefficient revealed a strong positive relationship between MTN's Corporate Social Responsibility (CSR) and her organizational performance in Ibadan such that an increase in CSR activities would improve its performance. Similarly, the regression result showed a significant positive relationship between CSR and firm performance which indicates that CSR influences the performance of MTN service centres in Ibadan. Therefore, this study concludes that CSR is a determinant of firm performance. Based on these findings, this study recommends that the management of MTN Nigeria endeavour to engage in more CSR activities to meet the peculiar needs of their immediate environment since it has a way of improving their performance as well as profitability.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Corporate Social Responsibilities and Firm Performance

Ogunjimi

2020

Asian Business Research Journal

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“…Moreover, management reneges on their responsibility as they were more profit oriented, dent environments and abuse consumers and other stakeholders with some unethical business undertakings (Tapang & Bassey, 2017). Over the years, managers have neglected the problems created by corporate firms to their host communities.…”

Section: Introductionmentioning

confidence: 99%

“…The Niger Delta region in Nigeria is a typical prototype where many communities were left in abject squalor since the beginning of oil exploration in the upstream sector (Ndu & Agbonofoh, 2014). This translates to negative publicity and poor reputation management on the part of oil companies as people perceive this as exploitation and greed for profitability and wealth maximization (Tapang & Bassey, 2017) in a beleaguered Nigerian economy.…”

Section: Introductionmentioning

confidence: 99%

Impact of corporate social responsibility strategies on consumer patronage of telecommunication industry: an MTN experience in Enugu state

Okolo

2019

Problems and Perspectives in Management

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The purpose of this study is to investigate the impact of corporate social responsibility (CSR) strategies on consumer patronage of telecommunication industry: an MTNF Science and Technology State. It specifically aims to determine the influence of MTNF Science and Technology Scholarship Scheme as a CSR strategy on consumer patronage of MTN and also, to assess the influence of MTN Foundation Restructured Schools Connect Project as a CSR strategy on the corporate image of MTN. The survey research method was chosen for the study. The study population comprises subscribers of MTN in Enugu State, which is 1,295.918. A sample size of 400 was determined using Taro Yamane’s formula. Applying the simple linear regression, the findings revealed that MTNF Science and Technology Scholarship Scheme as a CSR strategy has a significant influence on consumer patronage of MTN (r = 0.945; t = 56.377; F = 3173.334; p < 0.05). Similarly, it was revealed that there is significant influence of MTN Foundation Restructured Schools Connect Project as a CSR strategy on corporate image of MTN (r = 0.978; t = 92.313; F = 8521.649; p < 0.05). Consequently, the study concludes that CSR is an effective marketing strategy for acquiring customer patronage and generating goodwill and good corporate image. Therefore, MTN should consolidate on executing and improving on CSR projects. This is highly significant as improved CSR will ensure improved customer patronage and boost good corporate image for MTN.

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Assessing the role of sustainable strategies in alleviating energy poverty: an environmental sustainability paradigm

Batool

Irfan

Żywiołek

2023

Environ Sci Pollut Res

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The rapid urbanization and industrialization of India have caused a demand-supply gap in the electrical sector, leading to higher electric bills. Lower-income households face the worst energy poverty in the country. Sustainable strategies like corporate social responsibility are the most effective way to combat the energy crisis. This study aims to assess the contribution of corporate social responsibility (CSR) to energy poverty alleviation (EPA) by developing the role of mediating variables such as assessment of renewable energy resource (RER), feasibility of sustainable energy supply (SES), and sustainable energy development (SED). We used hybrid research methodology such as partial least squares structural equation modeling (PLS-SEM) to analyze the collected data from professionals, economic experts, and directors in the country in 2022. The study proved that CSR directly affects energy poverty alleviation. Besides, the findings suggest RER, SES, and SED significantly lead the energy poverty alleviation. The findings of this study will divert the attention of policymakers, stakeholders, and economists toward the corporate social responsibility to mitigate the energy crisis in Indian context. A mediating role of a renewable energy resource (RER) as a value-added contribution to this study can be strengthened more in future research. Based on the results, the study illustrates that CSR acts as a catalyst to alleviate energy poverty.

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Effect Of Corporate Social Responsibility Performance On Stakeholder’s Perception Of Telecommunication Companies In Nigeria (A Study Of Mtn, Globalcom & Etisalat)

Cited by 4 publications

References 32 publications

Corporate Social Responsibilities and Firm Performance

Corporate Social Responsibilities and Firm Performance

Impact of corporate social responsibility strategies on consumer patronage of telecommunication industry: an MTN experience in Enugu state

Assessing the role of sustainable strategies in alleviating energy poverty: an environmental sustainability paradigm

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