In this paper, the oxidation behaviors of DP980 advanced high strength steel (AHSS) are studied during annealing in a hydrogen atmosphere with different temperatures and heating rates. It is revealed that with the increase in holding time, the different heating rates affecting the surface oxide precipitation on the strip surface will be weakened. Mass transfer of Mn in heating, soaking, and cooling stages has been considered to illustrate the effect of heating rate on the oxide morphology of steel. And then, the Wagner model and aluminothermic reaction kinetics were performed to discuss the transition from external to internal and maximum reduction diameter of MnO oxidation.