The influence of different mulching measures on soil moisture, soil temperature, and crop growth was investigated during the jujube growing season in rain-fed jujube orchards using micro-plot experiments. The mulching treatments included clean tillage (CT, control treatment), jujube branches mulching (JBM), and white clover planting (WCP). The results revealed that: (1) The average soil moisture content of JBM was greater than that of CT by 3.76% and 2.34%, respectively, during the 2013 and 2014 jujube growth periods, and its soil water deficit was minimal in each soil layer from 0 to 70 cm. WCP had the greatest soil water deficit. The average soil moisture content of the 0–70 cm soil layer in WCP was 3.88% and 5.55% lower than that in CT during the 2013 and 2014 jujube growth seasons, respectively (p < 0.05). (2) JBM had the highest annual average soil moisture content in each soil layer from 0 to 70 cm, followed by CT, while WCP had the lowest. White clover and jujube competed for water in the 20–40 cm soil layer, and JBM had the lowest variation in soil moisture. (3) Mulching with jujube branches and planting white clover could both control the temperature of the 0–25 cm soil layer and narrow the daily temperature range, with JBM being the least affected by air temperature. (4) Jujube’s leaf area index and stem diameter increase in JBM were both significantly greater than in CT and WCP. In conclusion, using pruned jujube branches as surface mulch is appropriate for rain-fed jujube orchards because it can preserve soil moisture, regulate soil temperature, and promote jujube growth.