Five homologous series of 4-substituted phenyl 4′-(4″-alkoxy phenylazo) benzoates (In a-−e ) were prepared in which, within each homologous series, the length of the terminal alkoxy group varies between 8, 10, 12, 14 and 16 carbons, while the other terminal substituent, X, is a polar group that alternatively changed from CH 3 O, CH 3 , H, Br, and CN groups. Compounds prepared were characterised by infrared, mass, and H 1 -NMR spectroscopy and their mesophase behaviour investigated by differential scanning calorimetry (DSC) and polarised light microscopy (PLM). The results were discussed in terms of mesomeric and polarisability effects. Only for the lower group of compounds, I8 a-e , that showed a nematic phase, the nematic-to-isotropic transition temperatures (T N-I ) were successfully correlated to the polarisability anisotropy of bonds to the substituent X. A comparative study was made between the investigated compounds and two previously prepared isomeric groups. In the first group of isomers, 4-(4′alkoxy phenylazo) phenyl 4″-substituted benzoates (IIn a-e ), the ester groups are inverted. While in the second, 4-(4′-substituted phenylazo) phenyl 4″-alkoxy benzoates (IIIn a-e ), two modifications were made, inversion of the COO group, and exchange of the two wing substituents Keywords: phenylazo phenyl benzoates; mesophase behaviour; inversion of ester group; polarisability anisotropy