ZnO nanorods were formed by chemical bath deposition on fluorine–doped tin oxide (FTO) glass and the photovoltaic performance of ZnO-based dye-sensitized solar cells (DSCs) was investigated. A DSC with 8 h-grown ZnO nanorods showed a higher power conversion efficiency (PCE) than devices with 4, 6, and 10 h-grown ones. Further improvement in PCE was achieved in a cell with a silver-ion-deposited ZnO/FTO electrode. By deposition of Ag+ on the surface of the 8 h-grown ZnO nanorods, the dye-loading amount increased by approximately 210%, compared to that of pristine ZnO nanorods, resulting in a 1.8-times higher PCE. A DSC with the pristine ZnO/FTO electrode showed a PCE of 0.629%, while in a device with the silver-ion-deposited ZnO/FTO, the PCE increased to 1.138%. In addition, interfacial resistance at the ZnO/dye/electrolyte was reduced to approximately 170 Ω from 460 Ω for the control cell with the pristine ZnO/FTO. We attributed the higher dye-loading amount in the silver-ion-deposited ZnO/FTO to the electrostatic attraction between the positively charged ZnO and carboxylate anions (–COO−) of the N719 dyes.