Several 5,6-disubstituted-7-oxabicyclo[2.2.1]hept-2-enes (1-4) were synthesized on > or = 0.1 mol scale. The heat-induced retro Diels-Alder (rDA) decomposition of these derivatives was studied by thermal analysis, and the kinetics of the rDA were measured for 4. First-order rate constants (k = 1.91-14.2 x 10(-5) s(-1)), measured at four temperatures between 124 and 150 degrees C, were used to calculate Arrhenius activation parameters Ea (34.5 +/- 0.5 kcal/mol) and ln A (1.77 +/- 0.03 x 10(4)). The observed activation energy was significantly larger (by 9.5 kcal/mol) than that previously measured for the maleic anhydride adduct 1, and this was attributed to the difference in LUMO energies for the two dienophiles. Modeling of the activation parameters found for 4 with density functional theory (DFT) calculations for similar compounds 5 and 6 gave close quantitative correlations for deltaH double dagger, deltaG double dagger, deltaS double dagger. The rDA reactions studied were found to be entropy-driven.