PurposeThis paper aims to assess the effectiveness of Hall currents and power-law slip condition on the hydromagnetic convective flow of an electrically conducting power-law fluid over an exponentially stretching sheet under the effect of a strong variable magnetic field and thermal radiation. Flow formation is developed using the rheological expression of a power-law fluid.Design/methodology/approachThe nonlinear partial differential equations describing the flow are transformed into the nonlinear ordinary differential equations by employing the local similarity transformations and then solved numerically by an effective numerical approach, namely, fourth-order Runge–Kutta integration scheme, along with the shooting iteration technique. The numerical solution is computed for different parameters by using the computational software MATLAB bvp4c. The bvp4c function uses the finite difference code as the default. This method is a fourth-order collocation method. The impacts of thermophysical parameters on velocity and temperature distributions, skin friction coefficients and Nusselt number in the boundary layer regime are exhibited through graphs and tables and deliberated with proper physical justification.FindingsOur investigation conveys that Hall current has an enhancing behavior on velocity profiles and reduces skin friction coefficients. An increase in the power-law index is observed to deplete velocity and temperature evolution. The temperature for the pseudo-plastic (shear-thinning) fluid is relatively higher than the corresponding temperature of the dilatant (shear-thickening) fluid. The streamlines are more distorted and have low intensity near the surface of the sheet for the dilatant fluid than the pseudo-plastic fluid.Social implicationsThe study is pertinent to the expulsion of polymer sheet and photographic films, hydrometallurgical industry, electrically conducting polymer dynamics, magnetic material processing, solutions and melts of polymer processing, purification of molten metals from nonmetallic. The results obtained in this work can be relevant in fluid mechanics and heat transfer applications.Originality/valueThe present problem has, to the authors' knowledge, not communicated thus far in the scientific literature. A comparative study with the published works is conducted to verify the accuracy of the present study. The results obtained in this analysis are significant in providing the standards for validating the accuracies of some numerical or empirical methods.