Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior

Abbas, Alhamzah F.; Jusoh, Ahmad; Mas’od, Adaviah; Alsharif, Ahmed H.; Ali, Javed

doi:10.21511/im.18(2).2022.17

Cited by 6 publications

(6 citation statements)

References 64 publications

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“…A market maven is an individual who possesses extensive knowledge about various products, purchasing options and market trends. They actively engage in conversations with customers, providing valuable market information and responding to customer inquiries (Abbas et al , 2022b; Feick and Price, 1987). Market mavens exhibit characteristics such as innovation, self-assurance, a continuous quest for consumer-oriented knowledge and a willingness to share information (Abbas et al , 2022a).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

Abbas,

Khwaja,

Abbasi

et al. 2023

CBTH

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Purpose The purpose of this study is to examine the relationships between market mavenism, tourists’ cocreation experience, loyalty and the mediating role of travel incentives in the post-COVID-19 tourism environment in the context of vaxication intentions in Turkey. Design/methodology/approach This study used covariance-based structural equation modeling to empirically test the proposed hypotheses. A total of 348 respondents participated in the survey. Findings The findings of this study support the assumption that market mavenism (MM) engage in cocreating and sharing travel experiences (CCTE). Furthermore, the study reveals that market mavens tend to demonstrate loyalty (LTY) toward service providers when engaging in cocreation with travel industry professionals. In addition, the study establishes the significant mediating effect of travel incentives (TI) between MM and vaxication intention (VI). Research limitations/implications The study uses the theory of planned behavior to examine tourists’ intentions for vaxication and the psychological factors influencing their decisions, while also using the macro–micro theory to explore industry-level factors like market mavens and customer engagement, leading to a comprehensive understanding of COVID-19 vaccination and tourism behavior. Further research is needed to address limitations such as country diversity, multiple locations and service providers, online behavior analysis, authenticity perception and identification of market mavens’ personality traits and travel preferences. Originality/value This study contributes to the scholarly literature in several ways. First, it explores the influence of market mavens on tourism experience cocreation and customer loyalty during the postpandemic era. Second, it empirically examines the mediating role of travel incentives, adding to the understanding of market mavens and vaccination intentions. Lastly, the study addresses the implications during and after the COVID-19 for managers and service providers in the tourism industry.

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Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

Abbas,

Khwaja,

Abbasi

et al. 2023

CBTH

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“…All of these studies show that the cultural aspect is an important factor in the market maven literature that needs to be further explored, especially in the social media domain. Researchers [3] also suggested to assess intrinsic and extrinsic motivations, as well as psychological aspects, as antecedents for market mavens sharing information, especially on social media (Figure 5).…”

Section: -3-thematical Analysismentioning

confidence: 99%

“…Researchers are in the process of constructing a recursive nomological network to thoroughly describe the causes and effects of mavenism. However, there is not much literature on mavenism in the cybermarket [3,4], and the body of literature remains open to further research. For instance, there is a growing body of literature on market mavens [4][5][6][7][8][9], while the majority of researchers have analyzed market mavens' search behavior without taking cross-store search behavior into account and thus underestimated responses to price promotions [10].…”

Section: -Introductionmentioning

confidence: 99%

Current Status of Market Mavens Research: A Literature Review

Abbas

Jusoh²,

Mas’od³

et al. 2022

Emerg Sci J

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Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market maven literature, encompassing articles published over 23 years on the Scopus and Web of Science indexed journals. It was found that the social and psychological aspects had not been widely explored and remained the weakest pillar. The results highlight that the theory of planned behavior has been the most commonly applied theory in the literature, as it has been used in six studies. Moreover, there is a very limited understanding of the existing literature's psychological and motivational characteristics and their role in cyber-market mavenism. To the best of the authors’ knowledge, this is the first SLR that addresses market maven literature. This research offers a comprehensive study agenda that focuses on various critical areas that need more consideration, such as the cultural role of market mavens and the differentiation between the roles of market mavens and non-mavens in sharing information on social network sites. Scholars might also look at the influence of the generational difference between people and whether or not placing an age or gender limit on people is important in terms of the nature of social networks. Doi: 10.28991/ESJ-2023-07-01-019 Full Text: PDF

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“…Studies have supported their interest in technology; market mavens have a propensity to become e-mavens, also called online mavens, internet mavens and cyber mavens (e.g. Abbas et al , 2022; Barnes and Pressey, 2012; Farzin et al , 2020; Kiani and Laroche, 2019; Laughlin and MacDonald, 2010). However, understanding what exactly drives market mavens to use social media to share information is needed.…”

Section: Introductionmentioning

confidence: 99%

“…Harrigan et al (2021), who identified market mavens' characteristics on social media, such as their number of followers and communication styles, suggested that future research should investigate market mavens' motivations for using social media for information provision. Motivations for sharing information are crucial factors in understanding market mavens' behavior (Abbas et al , 2022; Walsh et al , 2004). Thus, the present study investigated the underlying motivations for sharing fashion-related information.…”

Section: Introductionmentioning

confidence: 99%

Factors affecting social media usage by market mavens for fashion-related information provision

Lee,

Fiore

2023

JFMM

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PurposeThe purpose of this study was to understand factors affecting market mavens' use of social media for fashion-related information provision. The study examined market mavens' motivations to share fashion-related information. Specifically, this study investigates the impact of their motivations (i.e. pleasure from helping, a sense of obligation) and technology acceptance model variables (i.e. beliefs about and attitude toward using social media) on intention to use social media for sharing fashion-related information.Design/methodology/approachAn online survey yielded 862 responses from US female respondents. A subset (N = 307) representing those high in market mavenism was used for the study. Structural equation modeling was employed for the analysis.FindingsThe results confirmed that market mavens were driven by pleasure from helping and a sense of obligation to share fashion-related information. These motivations and attitude toward using social media to disseminate fashion-related information positively influenced market mavens' intention to use it to disseminate fashion-related information. Furthermore, belief variables (i.e. perceived usefulness, ease of use and enjoyment associated with social media) indirectly impacted this intention.Originality/valueThe study adds to the scant research examining market mavens' motivations for sharing fashion-related information with others and their intention to use social media. It provides valuable insights for fashion retailers looking to enhance the impact of social media marketing through the deployment of market mavens – very knowledgeable, motivated and trusted consumers.

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Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior

Cited by 6 publications

References 64 publications

Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

Current Status of Market Mavens Research: A Literature Review

Factors affecting social media usage by market mavens for fashion-related information provision

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