Effect of marketing intermediaries on pricing of agricultural perishable products: A case study of onions and tomatoes in Benue State, Nigeria

Abstract

The study examined the effect of marketing intermediaries on pricing of agricultural perishable products in Benue State, Nigeria. Multistage sampling technique was employed to select 300 tomato and onion marketers in the study area. Primary data were collected using well-structured questionnaire administered on respondents. Data collected were analyzed using descriptive statistics, pricing efficiency and gross margin. The study revealed that majority (57.3%) of the respondents were female, 49.3% were married with a mean age of 38 years and a mean annual income of N72,603.67. The result also revealed a mean gross margin of N7,757.62 and N3,470.79 for onions and tomatoes respectively indicating that the enterprise were profitable. The result also showed pricing efficiencies of 1.84 and 5.19 for tomatoes and onions indicating that both products were efficient in the study area. Storage facilities problem constituted the greatest challenge faced by the marketers of onion and tomatoes in the area. Based on the findings, it was recommended that Benue State Government can do its own part by renovating existing bad roads, and constructing new ones especially those that link the points of supply to points of consumption.

Marketing Efficiency of Shallot Commodity in Malang Raya

“…The previous research was analyzing the efficiency of marketing prices of horticultural crops especially for shallots and found that there were inefficient marketing channels (A. et al, 2018;Adegbite & Adejobi, 2018;Dukpa, 2020;Mentafa et al, 2017;Ocholi et al, 2021). Hence, the researchers are interested in examining this issue to prove whether shallot marketing in the research area in Malang Raya is efficient or not.…”