Effect of Marketing Strategy and Service Quality Against the Decisions of Parents

Amelia, Safitri; Salamah, Hartini; Sofyan, Mohammad

doi:10.52728/ijjm.v1i1.31

Cited by 9 publications

(8 citation statements)

References 3 publications

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“…With the research findings, the hypothesis can be accepted because capital structure and profitability have a considerable relationship. This finding is consistent with the results of research conducted by (DHINATA, 2020) and (Amelia et al, 2019), which showed that having a low level of debt can reduce the risk of bankruptcy for companies. By managing funds efficiently and trying to increase the company's cash inflow, the company can reduce these risks so as not to go bankrupt.…”

Section: Effect Of Capital Structure (X1) On Profitability (Y1)supporting

confidence: 92%

The Effect of Capital Structure and Company Growth on Company Value Through Profitability as an Intervening Variable

Paul Erikson Riba

2023

JTUS

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The purpose of this study is to determine the effect of capital structure and company growth on firm value through profitability as variable intervening in consumer goods manufacturing companies listed on the Indonesia Stock Exchange. The method used in this study is descriptive and associative method through a quantitative approach and the data analysis method used is descriptive statistical analysis, classical assumption test, multiple regression analysis and path analysis (path analysis). The population of this research is consumer goods companies listed on the Indonesia Stock Exchange in 2019-2021. The sample is determined based on the method purposive sampling, with a total sample of 47 companies. The data used in this research is secondary data. The data collection method in this research is document study. Based on the results of the tests conducted, it shows that (1) capital structure has no positive effect on firm value, (2) company growth has no positive effect on firm value, (3) capital structure has a positive effect on profitability, (4) company growth has a positive effect on profitability , (5) profitability has a positive effect on firm value, (6) capital structure has a positive effect on firm value through profitability while company growth has no positive effect on firm value through profitability

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Section: Effect Of Capital Structure (X1) On Profitability (Y1)supporting

confidence: 92%

The Effect of Capital Structure and Company Growth on Company Value Through Profitability as an Intervening Variable

Paul Erikson Riba

2023

JTUS

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“…By providing quality services, it will create a positive perception from customers and will lead to satisfaction after experiencing the services provided. The results of this study are in accordance with and in line with (Amelia, Salamah, & Sofyan, 2019) which states that marketing strategy has a positive effect on service quality.…”

Section: Marketing Strategy On Service Qualitysupporting

confidence: 89%

The Influence Of Technology Based Marketing Strategies and Service Quality As Mediation Variables on Customer Loyalty

Tunjung Dewi

2022

Jurnal Sosains

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Marketing strategy is a form of directed planning in the marketing sector to obtain optimal results. Service quality is generally seen as a result of the overall service system that consumers receive. Loyalty as a condition in which customers have a positive attitude towards a brand The objectives of this study are: i) Knowing and analyzing technology-based marketing strategies that affect service quality. ii) Knowing and Analyzing Technology-Based Marketing Strategies affect Customer Loyalty. iii) Knowing and Analyzing Service Quality affects Customer Loyalty. iv) Knowing and analyzing the significant influence of Technology-Based Marketing Strategies on customer loyalty by mediating service quality in Bank Jatim. This type of research uses a quantitative research approach. The sample used was 44 respondents. The analysis used is Path Analysis. The results showed that: i) Technology-Based Marketing Strategy has a positive effect on the Service Quality of Bank Jatim Main Branch. ii) Marketing strategy has a positive effect on Customer Loyalty in Bank Jatim Main Branch. iii) Service Quality has a positive effect on Customer Loyalty in Bank Jatim Main Branch. iv) Technology-Based Marketing Strategy has a significant effect on Customer Loyalty by mediating Service Quality.

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“…In addition, analyze the main factors of the business's product that can convert parents into customers of the business's product (Amelia et al, 2019).…”

Section: How Does Neuromarketing Affect Parents' Decisions?mentioning

confidence: 99%

How to Apply Neuromarketing and Customers' Psychology Biases to a Digital Startup's Brand

Zhou

2024

Preprint

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<p>The research of neuromarketing and customers' psychology has been widely discussed over recent years in the digital business world. This paper provides an overview of the previous and current research in this field and analyzes how human brains can impact unconscious purchase decisions. This paper will also include neuromarketing theories and different techniques used in digital marketing research. Furthermore, to support the findings of this paper, a research project will be conducted. The primary research methods are qualitative research and research creation. The research methodology includes content analysis, two case studies, and a website and packaging design creation. This project aims to apply findings from neuromarketing and consumer psychology biases to a digital startup brand. The proposed startup is an online subscription service that provides a box of art supplies coupled with a virtual engaging and educational art class with an online community platform where children can share their work and receive feedback on their work. The research aims to explore practical ways to deliver the branding message and persuade customers to purchase the product. A reflection on the creative process is documented in the research paper. This research project will help entrepreneurs create a practical and effective marketing and branding strategy for their startup digital brand during this global pandemic.</p>

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Effect of Marketing Strategy and Service Quality Against the Decisions of Parents

Cited by 9 publications

References 3 publications

The Effect of Capital Structure and Company Growth on Company Value Through Profitability as an Intervening Variable

The Effect of Capital Structure and Company Growth on Company Value Through Profitability as an Intervening Variable

The Influence Of Technology Based Marketing Strategies and Service Quality As Mediation Variables on Customer Loyalty

How to Apply Neuromarketing and Customers' Psychology Biases to a Digital Startup's Brand

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