This study aims to analyze and determine the effect of marketing strategy variables and service quality on parents' decisions. In this study, the dimensions of marketing strategies include products, prices, promotions, places, people, processes and physical evidence. Service quality dimensions include reliability, responsiveness, confidence, empathy and tangibility. Quantitative methods with multiple linear regression analysis were processed using SPSS for windows version 22. The results showed that there were simultaneously the effects of marketing strategy and service quality variables on parents' decisions. Partially, the marketing strategy variable did not significantly influence the parents' decisions at PAUD Al Hidayah Pertiwi. While service quality variables significantly influence the decisions of parents of students in PAUD Al Hidayah Pertiwi.

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This research was conducted to find out the internet marketing strategy in increasing the sales volume of the Gbee Glow Beauty skincare business according to the perspective of Islamic Economics and also aims to find out the problems faced in increasing the volume of business sales at Skincare Gbee Glow Beauty. This research includes field research (field research) using qualitative descriptive methods. The data collection techniques used in this research are observation and interview methods. The results showed that the internet marketing strategy carried out by Gbee Glow Beauty in increasing the sales volume of Skincare products was carried out through marketing on social media such as Facebook, WhatsApp, Instagram, and Shopee. In addition to maximizing through social media platforms, Gbee Glow Beauty also combines its marketing strategies through honest and excellent service strategies and competitive prices, good product quality, direct distribution channels, and massive online promotions. These efforts have proven to be able to increase consumer interest in buying Gbee Glow Beauty products.

Online friendship has become common between generations, especially among Gen Z and Millennials, and some friendships transition from online to offline, which requires disclosing their offline identities. Despite the risks involved, Online Social Networks (OSNs) are essential daily and provide self-expression, social pleasure, and networking opportunities. Privacy is a complex concept with different definitions, and interpersonal communication can be private but can become public depending on the context. Self-disclosure and trust are essential factors in online friendships. This study used netnography to study online consumer-based communities, particularly volleyball fans. We conducted observations, literature reviews, and interviews with informants who had experienced shifting from online friendships to offline ones. We analyzed the data descriptively using the theories of trust and self-disclosure. Participants connect with others who share the same interest in volleyball. They both use pseudonyms to protect their privacy but occasionally post pictures with censorship on their faces due to anxiety over privacy and online crime. They both establish trust with their online friends by analyzing their reputation, performance, mutual friends, interaction, and persona before extending their friendship from online to offline. The study found eight communication patterns that create trust, such as talking about common interests and exchanging personal information, and suggests opportunities for further research on comparing different age and gender groups and exploring communication patterns in other social media platforms.