Oleson and Zubek ( 1970) found that sensory deprivation for 24 hr. did not produce significant deterioration in creative thinking and offered several possible explanations for this datum. It is suggested that the length of the test battery, a neglected variable in sensory deprivation research, may be a crucial factor; the administration of tests, by disrupting the deprivation situation, diminishes the very effect it is designed to measure. Oleson and Zubek (1970) found that one day of sensory deprivation decreased associational fluency but did not affect performance on nine other tests of creative thinking (Guilford, 1964). The authors mention three explanations for this non-replication of the more usual finding that there are decrements on unstructured cognitive tasks after sensory deprivation (reviewed in Suedfeld, 1969a). These explanations were based respectively on the length of the test battery (about 1 hr.) , the necessity for written rather than oral responses, and the fact that the tests were more structured than "a story-telling task in which the response measure was the total number of words spoken" (Oleson & Zubek, 1970, p. 922). The last two of these explanations were held to be most probably valid, since oral responses-andparticularly, completely open-ended oral responses-have frequently shown impairment in past studies.However, there are some objections to this interpretation. First, Guilford's creativity battery certainly appears to be unstructured enough to show the sensory-deprivation-caused decrements which the Yerkes-Dodson Law would posit on complex tasks (see Suedfeld, 1969aSuedfeld, , 1969b. Such decrements have been obtained on measures other than word coimt, e.g., integration of externally provided elements into a story (Suedfeld, 1968) and a Guilford-type Uses Test (Suedfeld & Landon, 1970). The oral-written contrast is more clear-cut but is confounded with disruption of the sensory deprivation situation.This brings us to one more (either alternative or contributing) factor: Oleson and Zubek's tests may have failed to find greater changes because sensory deprivation effects were dispelled by the length and nature of the testing procedure itself. Several sources of stimulation were operating on S for about an hour: light in the chamber, the instractions and materials of the tests, sitting up, and feedback from the writing of responses. Oleson and Zubek feel that battery length is probably unimportant; but it is quite likely that the cognitive effects of 'The preparation of this paper was supported by a granr from the Rutgers University Research Council.