2012
DOI: 10.5367/te.2012.0180
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Effect of Price Instability on Hotel Profitability

Abstract: This paper investigates the influence of price instability on hotel profitability based on Taiwanese international tourist hotel operation data from 1996 to 2008. According to Tisdell (1963), price instability leads to a decrease in the profits of an entrepreneur if the output, once planned, is unalterable. The inflexible supply and volatile demand of the hotel industry offer an ideal case study to confirm Tisdell's theory. This paper provides an empirical test of Tisdell's model, and the authors find that pri… Show more

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Cited by 26 publications
(19 citation statements)
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“…While there is a paucity of investigations that include square footage of room, many have included hotel-level characteristics such as "hotel size" (often proxied by the number of hotel roomse.g. see Balaguer and Pernías, 2013;Becerra et al, 2013;Chen and Chang, 2012;Hung et al, 2010;Mohammed et al, 2019;Zhang et al, 2011b) and "hotel quality," proxied as a star rating (Andersson, 2010;Bull, 1994;Espinet et al, 2003;Israeli, 2002;Kuminoff et al, 2010;Melis and Piga, 2017;Rodríguez-Algeciras and Talón-Ballestero, 2017;Sánchez-Pérez et al, 2019;Thrane, 2005). We include both of these hotel-level characteristics here and expect their effect to be positive.…”
Section: Literature Review Empirical Research On Hotel Locationmentioning
confidence: 99%
“…While there is a paucity of investigations that include square footage of room, many have included hotel-level characteristics such as "hotel size" (often proxied by the number of hotel roomse.g. see Balaguer and Pernías, 2013;Becerra et al, 2013;Chen and Chang, 2012;Hung et al, 2010;Mohammed et al, 2019;Zhang et al, 2011b) and "hotel quality," proxied as a star rating (Andersson, 2010;Bull, 1994;Espinet et al, 2003;Israeli, 2002;Kuminoff et al, 2010;Melis and Piga, 2017;Rodríguez-Algeciras and Talón-Ballestero, 2017;Sánchez-Pérez et al, 2019;Thrane, 2005). We include both of these hotel-level characteristics here and expect their effect to be positive.…”
Section: Literature Review Empirical Research On Hotel Locationmentioning
confidence: 99%
“…However, there has not been much research on the relationship between prices and the online reputation of accommodations, measured in different ways (e.g., quality of service, value, and added value). The research on prices in tourism has focused on analyzing different aspects, such as price asymmetry (Lee and Jang 2013), the identification of factors influencing price evolution (Lee 2011), the effect of discounts (Croes and Semrad 2012;Blal and Graf 2013), dynamic pricing strategies (Abrate et al 2012), the impact of oil prices on tourism (Lennox 2012), the relationship between hotel room prices and location (Zhang et al 2011), the impact of advertising on pricing and profit in the tourism supply chain (Jena and Jog 2017), the relationships with the category of lodgings (Israeli 2012;Tanford et al 2012), price elasticity of the lodging demand depending on advertising , customers' price perceptions (Kleinsasser and Wagner 2011;Masiero and Nicolau 2012b), pricing determinants in hotels (Hung et al 2010;Espinet et al 2003), the competitive positioning of lodgings , the importance of price in hotel selection (Lockyer 2005), and the relationship between the room rate and lodging performance (Qu et al 2002;Enz et al 2009;Chen and Chang 2012;. Jena and Jog (2017) regard the seasonality of tourist markets as a decisive factor in the price variable.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Chen et al (2011) examine the link between demand uncertainty and product variety, and their empirical findings support Carlton and Dana's (2008) theoretical prediction: higher degree of demand uncertainty leads to greater product variety. Chen and Chang (2012) find that when demand uncertainty takes the form of instability in product prices, price instability has a negative effect on hotels' profitability. Chen and Yeh (2012) investigate the relationship between uncertain demand and the failure rates of hotels, and they show that uncertain demand increases the likelihood of failure.…”
Section: Introductionmentioning
confidence: 97%