Effect of Product Quality, Price, and Promotion to Purchase Decision

Limpo, Lita; Rahim, Abdul; Hamzah, Hamzah

doi:10.33648/ijoaser.v1i1.2

Cited by 28 publications

(35 citation statements)

References 25 publications

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“…From the consumer's perspective, price represents the number of money consumers must give up to get the product or service (Lien, Wen, Huang, & Wu, 2015). According to Limpo, Rahim, and Hamzah (2018), price is a factor determined by supply and demand interaction in production. In the online shopping, consumers tend to compare the objective prices (price offered by the current vendor) with The Determinant Factors of ..... (Arby Virto Gunawan et al) reference prices (price offered by other vendors) and form their perceptions of price (Kim, Xu, & Gupta, 2012).…”

Section: Introductionmentioning

confidence: 99%

The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang

Gunawan¹,

Linawati²,

Pranandito³

et al. 2019

Binus Business Review

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This research aimed to identify the factors that influenced the purchase decision in e-commerce. These used factors were brand image, price, and trust which were adopted from the previous research. The research was designed using a quantitative method with accidental sampling. From 200 questionnaires, there were 117 returned questionnaires from respondents who had made online purchases around Jakarta and Tangerang. The data was analyzed using SPSS. The result shows that brand image has positive influences on purchase decision. On the other hand, price and trust do not influence it. Price is the secondary commitment to make a purchase decision. Thus, a lower price does not guarantee the convenience of online shopping. Meanwhile, trust in making online decisions are built from brand image, shop, and strong products in the market place. Those rejected variables are affected by research fields and target samples.

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Section: Introductionmentioning

confidence: 99%

The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang

Gunawan¹,

Linawati²,

Pranandito³

et al. 2019

Binus Business Review

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show abstract

“…Product quality can be improved in various ways, such as: identifying consumer needs, establishing effective communication, managing demand well, utilizing feedback from customers, quality control for all products, conducting reviews for product suppliers and observing competitors [6]. The research is in line with the research conducted by [7]- [10], who find that a good product will result in a purchase decision.…”

Section: The Effect Of Product On Purchasing Decisionsmentioning

confidence: 75%

Improving online purchasing decisions through product assessments on shopee marketplace consumers

Mesra¹,

Hernawaty²,

Asih³

2022

World J. Adv. Res. Rev.

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The purpose of this study is to analyze the factors that influence online purchase decisions on shopee marketplace. The method used is a method of collecting data through a questionnaire that is measured using an interval scale diagram. The sampling method uses a purposive sampling technique with the criteria of consumers who have transacted on shopee's online shopping site from November to December 2021 totaling 96 respondents, namely students of Universitas Pembangunan Panca Budi. This research is a quantitative study using associative strategies using descriptive statistics and structural equation modeling (SEM). The results of this study concluded that: (1) Products have a positive and significant effect on product valuation, (2) Products have a positive and significant effect on online purchasing decisions, (3) Prices have a positive and significant effect on product valuations, (4) Prices have a positive and significant effect on online purchasing decisions, (5) Product assessments have a positive and significant effect on online purchasing decisions, (6) Products have a positive and significant effect on online purchasing decisions through the process product assessment, (7) Price has a positive and significant effect on online purchasing decisions through the product assessment process.

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“…Seperti pada produk Innisfree, diketahui bahwa keputusan konsumen membeli dipengaruhi oleh kualitas produk (Novira & Trenggana, 2019). Begitu juga dengan produk Nitchi (Brata, Husani, & Ali, 2017), produk Laptop Asus (Fahrezzy & Trenggana, 2018), teh (Limpo, Rahim, & Hamzah, 2018). Dan hasil ini ternyata pada produk tenun raki di Deli Serdang, kualitas produk juga mempunyai peranan terhadap keputusan pembelian (Arfan, Fauzi, & Rini, 2019).…”

Section: Pendahuluanunclassified

“…Adapun elemen kepuasan konsumen (Wilkie, 1994) (Arfan et al, 2019;Brata et al, 2017;Fahrezzy & Trenggana, 2017;Limpo et al, 2018;Novira & Trenggana, 2019).…”

Section: Kepuasan Konsumenunclassified

Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian

Trenggana

Cahyani²

2022

JIBM

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The Majalaya Weaving Sarong is a product of MSMEs whose existence has begun to be displaced by imported products and has resulted in many business actors going bankrupt. This study is to determine and analyze product quality, price, purchase decisions, and satisfaction. Consumers who use Majalaya sarongs are the research population, 100 respondents were sampled using the Incidental Sampling technique. Path analysis is a data analysis technique used. The result of data processing is known that consumer satisfaction is formed as an impact of product quality, price, and purchasing decisions. Product quality and price mediated by purchasing decisions can affect satisfaction. In addition, purchasing decisions can be shaped by product quality and price. The weakness of this research is that the sample distribution is large and wide, and cannot be compared with woven sarongs from other regions.

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Effect of Product Quality, Price, and Promotion to Purchase Decision

Cited by 28 publications

References 25 publications

The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang

The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang

Improving online purchasing decisions through product assessments on shopee marketplace consumers

Kepuasan konsumen sebagai dampak kualitas produk, harga dan keputusan pembelian

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