Business competition makes the important presence of strategies to keep customers. Understanding customer retention not only from the company's perspective, but also from the side of the consumer. One brand of diaper in Indonesia is Sweety, who has been implementing various marketing strategies to build relationships with consumers and retain customers. The purpose of this study is to analyze and find the influence of dimensions of relationship marketing (trust, communication, commitment, and handling conflict) and customer retention. Research methods using descriptive and verificative, with 100 respondents were taken with the technique of method of non-probability based on purposive sampling that have criteria is consumers who have or still buy Sweety products. The results of the processing of the data shows that only the dimensions of commitment and communication, each of which has an effect on customer retention. While all dimensions in relationship marketing variables simultaneously affecting customer retention.

An important aspect in the development of the local economy is MSMEs' ability to support productive human resources, allowing people to live their lives as a means of earning a living. Entrepreneurship is characterized by the ability to transform current resources into goods and selling points via the use of ingenuity. The Covid-19 pandemic sparked the growth of micro, small, and medium-sized businesses (MSMEs). The pandemic of Covid-19 has slowed most economic sectors, particularly MSMEs. Many MSME performers are unable to grow and end up in bankruptcy because of the overabundance. This is the reason why small and medium-sized businesses (SMEs) are embracing digitization initiatives. Using a marketplace (intermediary) and social media as a marketing strategy is the method of digitalization. Digital MSME players must also be able to collaborate with netizens in promoting their goods and services, as outlined in this article. Because of this, the digital MSME development strategy is a viable option to safeguard small businesses from the Covid-19 pandemic. This article uses a process known as a literature review to examine numerous works on the growth of digital small and medium-sized enterprises (SMEs). According to this article, amid the Covid-19 pandemic in Indonesia, the growth of digital MSMEs has emerged as a viable option for saving and establishing a digital enterprise.

Objectives: Technology-based entrepreneurship is required in the globalization age. To accomplish this achievement, researchers must understand what factors might impact it. The purpose of this research is to identify what factors can drive the success of digital entrepreneurs (technopreneurs) in West Java. Methodology: This study use explanatory statistics, with Structural Equation Model analysis technique through SMART PLS 2.0. Sampling technique chosen was accidental sampling with 400 respondents. Finding: Partially and simultaneously, all factors have a positive and significant effect on business success. Therefore they have identified the following factor variables: entrepreneurial behavior, skills, educational background, and service quality. Conclusion: Technopreneurs in West Java are encouraged to continue to improve all factor variables as a capital for success. Considering that this research is only conducted on digital entrepreneurs in West Java, other researchers who want to conduct research with similar variables are advised to choose different objects with a wider scope for comparison.

Pangandaran merupakan daerah yang potensi terbesar sumber daya alam apalagi dari sektor parawisata yang sudah lama ada sehingga produktivitas masyarakat sekitarnya berpengaruh kepada pengunjung. Peranan dari daerah terkait dengan adanya pengembangan Usaha kecil yang dikelola oleh BKM Wonomukti, salah satunya adalah gula semut yang merupakan salah satu usaha yang dijalani oleh masyarakat sekitar Pangandaran. Desa Wonoharjo adalah salah satu desa yang memiliki potensi untuk dikembangkan melalui berbagai strategi penjualan. Permasalahan yang menjadi prioritas dari mitra usaha kecil saat ini pada petani gula semut meliputi yaitu pengolahan gula semut, kreativitas, permasalahan kemasan gula semut sendiri. Selain itu permasalahan pasar belum mampu memanfaatkan peluang yang ada, kurangnya akses, serta belum adanya Kemitraan Usaha. Hasil yang dicapai pada pengabdian masyarakat di desa Wonoharjo sangat besar motivasinya dengan pendampingan yang langsung terjun kepada masyarakat pengrajin gula semut, batok kelapa dan ayaman lidi yang berpotensi tinggi dalam meningkatkan UMKM di Pangandaran. Adanya inovasi kemasan, daya saing jual dan pemasaran melalui web salah satu yang bisa dicapai oleh akademisi dan UMKM gula semut. : Strategi penjualan, Pengembangan pemasaran dan inovasi kemasan, WEB

A large number of tertiary institutions in Indonesia has made the conditions of competition tight for universities, especially private universities. The improvement of facilities and the quality of services provided are parameters in seeing the performance of an organization. This study aims to describe and look at the dominant factors in shaping the quality of health services provided by Telkom university to students through the variables tangible, empathy, responsiveness, and assurance. This type of research is a quantitative description. The analysis technique used in describing the quality of clinical services is by descriptive analysis that is described through the continuum line, while to see the factors of the most dominant quality of service is to use confirmatory factor analysis. The number of respondents taken in this study were 110 respondents and were students at Telkom University. The results of this study indicate that the quality of clinical services is 67%, meaning that the quality of clinical services based on student perceptions is still considered good. For the strongest variable indicators to form latent variables, service quality is reliability, this is because the elements of reliability are in direct contact with the respondent and this is very easy to assess, the assessment of medical personnel skills.