Effect of Self-Concept, Reference Group, Online Shop Social Media, and Lifestyle on Consumptive Behavior of Students

Abstract

This study aims to determine the effect of Self-Concept, Reference Group, Online Shop Social Media and Lifestyle On Consumptive behavior Student of Padang State University Faculty of Economics. The population in this study were all FE students UNP. The sampling technique used was accidental sampling in order to obtain a sample of 396 students. The research instrument used in the form of a questionnaire. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS 16.0 for Windows.The results showed that: (1) the selfconcept affects the lifestyle, (2) the reference group does not affect the lifestyle, (3) online shop social media influence on lifestyle, (4) the concept of self-influence on consumer behavior, (5) reference group has no effect on consumer behavior, (6) online shop social media has no effect on consumptive behavior, and (7) the lifestyle influence consumptive behavior.

E-Commerce, Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Berbelanja Online melalui Platform TikTok

“…Keinginan melakukan pembelian produk secara berlebihan menjadi awal munculnya perilaku konsumtif. Perilaku konsumtif pada masyarakat Indonesia sangat tinggi [7]. Jika perilaku konsumtif terus dilakukan tanpa berpikir panjang, maka akan mengakibatkan tindakan boros, artinya individu tidak dapat membedakan mana yang benar-benar dibutuhkan serta mana yang hanya menjadi keinginan [8].…”