Effect of Sensory Experience on Customer Word-of-mouth Intention, Considering the Roles of Customer Emotions, Satisfaction, and Loyalty

Torabi, Amin; Hamidi, H.; Safaie, Nasser

doi:10.5829/ije.2021.34.03c.13

Cited by 17 publications

(9 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The analysis of research hypotheses is performed through second-order structural equation modeling (SEM), in which the structural model describes the relationship between latent variables [42], in which each second-order factor (i.e., motivation, opportunity, and ability) is a combination of several first-order factors (e.g., attitude, awareness of consequences, and personal norms). In this hierarchical structure, first-order factors can be considered as various indicators of second-order ones, and therefore help to understand which specific aspect (i.e., first-order factor) is involved in motivation, opportunity and ability.…”

Section: Discussionmentioning

confidence: 99%

Effect of motivation, opportunity and ability on human resources information security management considering the roles of Attitudinal, behavioral and organizational factors

Bahrami

Safaie

Hamidi

2021

IJE

View full text Add to dashboard Cite

Section: Discussionmentioning

confidence: 99%

Effect of motivation, opportunity and ability on human resources information security management considering the roles of Attitudinal, behavioral and organizational factors

Bahrami

Safaie

Hamidi

2021

IJE

View full text Add to dashboard Cite

“…To analyze the interrelations between different fields of behavioral biases, we designed a Structural Equations Model (SEM). SEM is a valuable tool in studies related to business and finance (Torabi et al, 2021). Another integrated method, the DEMATEL-based analytic network process (DANP), is also used to prioritize and rank these behavioral biases.…”

Section: Methodsmentioning

confidence: 99%

Analyzing the interrelations among investors’ behavioral biases using an integrated DANP method

Safaie,

Sadighi,

Ghazani

2024

10.5267/j.dsl

View full text Add to dashboard Cite

This research investigates the relationships between investors’ behavioral biases and compares their relative importance. For this purpose, a survey is conducted, and analytical methods are used. The sample for this study has been 512 individual investors of the Tehran Stock Exchange who completed an online questionnaire. The respondents replied about their behavior in different situations to analyze the prevalence of asymmetric discounting, mental accounting, shifting risk preference, loss aversion, regret aversion, overconfidence, proxy decision making, ambiguity aversion bias, anchoring, and herd behavior as significant fields of behavioral biases in their investment decisions. The data is analyzed using two different analytical techniques. A model based on structural equations is designed and tested to analyze the relations between these fields. Another integrated method, the DEMATEL-based analytic network process, is also used to prioritize and rank these behavioral biases. Finally, the results are compared and confirmed by each other. Analyzing the results proves the existence of 19 positive and statistically significant relations between these fields. Thus, an increase or decrease in the intensity of a particular field of behavioral biases in one’s decisions significantly affects the intensity of other fields. The present study finds that shifting risk preference, anchoring, loss aversion, and regret aversion are the most important fields of behavioral biases based on their prevalence among investors and their correlations with other biases.

show abstract

“…Thus, SExp is an important determinant of WOM. Also, a study by Torabi et al (2021) found that SExp influences WOM intention. Thus, the hypotheses are.…”

Section: Sensory Experience (Sexp) and Behaviormentioning

confidence: 96%

“…For instance, Chen and Lin (2018) in their study found that SExp influences emotion and behavior. Another study done by Torabi et al (2021) showed that there is a direct relationship between one's SExp and the subsequent WOM. A similar study done by Fakfare et al (2021) indicated that SExp influences tourists' perception, advocacy (WOM) and intentions.…”

Section: Sensory Experience (Sexp) and Behaviormentioning

confidence: 98%

Is satisfaction a moderator? The effect of sensory experience on perceived environmental sustainability and WOM: a study on the world's first organic state – Sikkim, India

Nukhu

Singh

2023

JHTI

View full text Add to dashboard Cite

PurposeThe study seeks to analyze the influence of sensory experience on perceived environmental sustainability and word-of-mouth (WOM) of tourists and residents. The study also tests the moderation effect of satisfaction on the relationship between perceived environmental sustainability and WOM.Design/methodology/approachThe study was conducted in Sikkim, a state in the northeastern part of India, which is regarded as the world's first organic state. The study was done in two phases. In the first phase, the data were collected from the tourists. And in the second phase, data were collected from the residents. A structured questionnaire was distributed to 700 tourists and residents in Sikkim. Out of these only 484 responses were considered for the study. Multivariate analyses were done using SPSS software and packages like Process Macro, and Amos to test the hypotheses.FindingsThe findings of the study indicated that sensory experience significantly influences perceived environmental sustainability and WOM. The study model fit with GFI = 0.955, CFI = 0.946 NFI = 0.929 and RMSEA = 0.07. The findings also indicate that satisfaction moderates the relation between sensory experience and word-of-mouth with a p value = 0.018.Research limitations/implicationsThe study was conducted in Sikkim and it used a convenience sampling method. Therefore, the study cannot be generalized.Practical implicationsAn emphasis on building an organic brand image can positively impact the local community. A study of this kind will encourage the community to work toward sustainable development.Originality/valueThe study is unique as it explores the evaluation of destination environmental sustainability. And it is one of the first to test the impact of satisfaction in the relationship between the independent and dependent variables in the context of the tourism experience.

show abstract

Effect of Sensory Experience on Customer Word-of-mouth Intention, Considering the Roles of Customer Emotions, Satisfaction, and Loyalty

Cited by 17 publications

References 0 publications

Effect of motivation, opportunity and ability on human resources information security management considering the roles of Attitudinal, behavioral and organizational factors

Effect of motivation, opportunity and ability on human resources information security management considering the roles of Attitudinal, behavioral and organizational factors

Analyzing the interrelations among investors’ behavioral biases using an integrated DANP method

Is satisfaction a moderator? The effect of sensory experience on perceived environmental sustainability and WOM: a study on the world's first organic state – Sikkim, India

Contact Info

Product

Resources

About