Effect of Service Quality and Price on Customer Satisfaction at Kartika Candra in Jakarta

Ayumetarini, Raden Roro

doi:10.26858/jiap.v10i1.13570

Cited by 4 publications

(3 citation statements)

References 15 publications

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“…If they have weak profit margin then it will be hard for them to offer good support thus it is likely to have a negative effect on customer satisfaction. The results of this study are in line with research conducted by Ayumetarini (2020) which found that the price influences customer satisfaction by 40.0%, and the hypothesis test obtained a significance of 0.000 <0.05.…”

Section: The Influence Of Product Price On Customer Satisfactionsupporting

confidence: 90%

The Influence of Product Price and Store Atmosphere Towards Customer Satisfaction at Fellow Coffee

Sihite,

Tulung,

Pandowo

2023

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This study aims to determine the effect of product prices and store atmosphere on customer satisfaction at Fellow Coffee. This study uses quantitative methods and uses multiple linear regression tests to determine the effect of product prices and store atmosphere on customer satisfaction. The sample of this research is 100 respondents. The sampling technique used is non-probability sampling and the data collection method is in the form of a questionnaire run through the Google Form.Testing and data analysis in this study using SPSS 26 software. The results of this study indicate that product price (X1) partially has a positive and significant effect on customer satisfaction (Y). Store atmosphere (X2) partially has a positive and significant effect on customer satisfaction (Y). Product price (X1) and store atmosphere (X2) simultaneously have a positive and significant effect on customer satisfaction (Y). The R square value obtained from the results of the coefficient of determination (R2) of 0.486 explains that 48.6% of customer satisfaction can be explained by product prices and store atmosphere. Meanwhile, the remaining 51.4% is influenced by other variables not examined in this study. Keywords: product price, store atmosphere, customer satisfaction

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Section: The Influence Of Product Price On Customer Satisfactionsupporting

confidence: 90%

The Influence of Product Price and Store Atmosphere Towards Customer Satisfaction at Fellow Coffee

Sihite,

Tulung,

Pandowo

2023

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“…Kepuasan pelanggan dapat dipengaruhi oleh harga, hal tersebut sesuai dengan penelitian (Metarini, 2020) bahwa harga mampu mempengaruhi kepuasan pelanggan, persepsi tentang harga menjadi salah satu persepsi pelanggan dalam keputusan pembelian (R.…”

Section: Pendahuluanunclassified

Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Pelanggan

et al. 2022

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Kepuasan pelanggan merupakan faktor penting dalam kehidupan suatu bisnis, dan kepuasan tersebut dapat dipengaruhi oleh harga dan kualitas pelayanan. Tujuan dari penelitian ini untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan. Hasil penelitian ditemukan bahwa seluruh variabel dinyatakan valid dan reliabel. Variabel harga memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, kualitas pelayanan memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan. Secara simultan bahwa harga dan kualitas pelayanan memiliki pengaruh positifdan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan merupakan faktor yang paling dominan dibandingkan harga dalam mempengaruhi kepuasan pelanggan. Dengan harga yang baik dan kualitas pelayanan yang baik maka akan meningkatkan kepuasan pelanggan.

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“…Service quality is a standard for measuring success in providing customer satisfaction. Through service quality, customers can also provide ratings objectively in order to increase customer trust and service (Metarini, 2020). According to (Parasuraman, Zeithaml, & Berry, 1985), electronic service quality (e-service quality) is widely seen as a measure of the extent to which electronic service providers facilitate efficient, effective purchases and respond with high-quality services.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Promotions, Discounts and Service Quality In Repurchasing Interest In Grabfood Application

Irawan

Albari

2023

devotion

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This research aims to explain and analyze the effect of promotions, discounts on repurchase intention through service quality to Grabfood customers in Indonesia. This research used simple random sampling. The research objects were women and men aged at least 18 years who accessed Grabfood and had made purchases at Grabfood. There were 250 samples. Data collection was carried out by distributing questionnaires electronically. The research variables were promotions and discounts as the independent variables, service quality as the mediation variable and repurchase intention as the dependent variable. This research used AMOS 24.0 to analyze the data. The results of the research showed that Promotion had significant and positive effect on Service Quality, Discount did not have significant effect on Service Quality, Service Quality had positive and significant effect on Repurchase Intention, Promotion had significant and positive effect on Repurchase Intention, and Discount did not have significant effect on Repurchase Intention

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Effect of Service Quality and Price on Customer Satisfaction at Kartika Candra in Jakarta

Cited by 4 publications

References 15 publications

The Influence of Product Price and Store Atmosphere Towards Customer Satisfaction at Fellow Coffee

The Influence of Product Price and Store Atmosphere Towards Customer Satisfaction at Fellow Coffee

Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Pelanggan

The Effect of Promotions, Discounts and Service Quality In Repurchasing Interest In Grabfood Application

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