Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lü, Wei; Jones, Joseph

doi:10.1016/j.jbusres.2011.02.047

Cited by 53 publications

(15 citation statements)

References 28 publications

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“…Business Research, but this article's abstract makes it clear that ''sustainable'' carries a very different connotation in this title than, say, in the phrase ''sustainable development'' (Kim et al 2011). Similarly, the abstract for the article ''Reaching a Destination by Starting Earlier: Revisited'', published in Transportation Research Part E, contains the word ''sustainability'', but in the following sentence: ''A theoretical lower bound value to guarantee the sustainability of the FIFO principle in a dynamic traffic network was also derived'' (Qian et al 2011).…”

Section: Generating a Dataset Of Articles On Sustainabilitymentioning

confidence: 95%

How interdisciplinary is sustainability research? Analyzing the structure of an emerging scientific field

et al. 2011

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Sustainability research is expected to incorporate concepts, methods, and data from a diverse array of academic disciplines. We investigate the extent to which sustainability research lives up to this ideal of an interdisciplinary field. Using bibliometric data, we orient our study around the ''tripartite model'' of sustainability, which suggests that sustainability research should draw from the three ''pillars'' of the environmental, economic, and social sciences. We ask three questions: (i) is sustainability research truly more interdisciplinary than research generally, (ii) to what extent does research grounded in one pillar draw on research from the other two, and (iii) if certain disciplines or pillars are more interdisciplinary than others, then what explains this variation? Our results indicate that sustainability science, while more interdisciplinary than other scientific fields, falls short of the expectations inherent in the tripartite model. The pillar with the fewest articles published on sustainability-economics-is also the most integrative, while the pillar with the most articles-environmental sciences-draws the least from outside disciplines. But interdisciplinarity comes at a cost: sustainability research in economics and the social sciences is centered around a relatively small number of interdisciplinary journals, which may be becoming less valued over time. These findings suggest that, if sustainability research is to live up to its interdisciplinary ideals, researchers must be provided with greater incentives to draw from fields other than their own.

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Section: Generating a Dataset Of Articles On Sustainabilitymentioning

confidence: 95%

How interdisciplinary is sustainability research? Analyzing the structure of an emerging scientific field

et al. 2011

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“…Corporate reputation may not only refer to the overall extent to which an organization is highly regarded compared with its competitors (Weiss et al, 1999), but it is also a major determinant in recruiting new talent (Belt and Paolillo, 1982). A qualified human resources pool has been identified as critical for a company's (long term) sustainable development (Kim et al, 2011), while Wright and McMahan (1992) argue that a firm's human resources provide a potential source of SCA within the RBV. Consequently, corporate reputation can act as a "brand" (Cable and Turban, 2003), signaling "the package of functional, economic, and psychological benefits [.…”

Section: Empirical Applicationmentioning

confidence: 99%

Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models

Becker¹,

Klein²,

Wetzels³

2012

Long Range Planning

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“…Corporate employment image determines the attractiveness of organisations for job seekers across industries (Cober et al 2003;Tsai and Yang 2010;Turban 2001) and is vital to increase job seekers' application intentions, particularly among highly-qualified candidates (Kim et al 2011;Lemmink et al 2003). Previous research also reveals a close relationship between a company's ethicality and corporate employment image (Riordan et al 1997).…”

Section: Corporate Employment Imagementioning

confidence: 99%

“…Researchers and practitioners alike should consider that such signalling outcomes may go beyond job seekers' application behaviour, given that corporate employment image is widely recognised as an important correlate of company attractiveness or overall corporate reputation (e.g. Cober et al 2003;Kim et al 2011;Lemmink et al 2003;Tsai and Yang 2010;Turban 2001). Companies that display ethical certifications in job advertisements and that are supported in social media for their good ethical conduct may enjoy long lasting benefits not only for an enhanced corporate employment image, but also for the good overall corporate reputation that these signals build.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Entrepreneurship from an Islamic Perspective

2014

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Whilst previous studies indicate perceived company ethicality as a driver of job seekers' job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application decisions. Perceptions of company ethicality result from market signals that are either within the control of the company (e.g. ethical certifications) and from market signals that are beyond the company's control (e.g. ethical eWoM). Building on communication and information processing theories, this study therefore considers both types of ethical market signals, and examines the psychological mechanisms through which they affect job seekers' intention to apply for a job. The results from a controlled online experiment show that both types of ethical market signals increase job seekers' job-pursuit intentions. These relationships are mediated by applicants' attitude towards the job advertisement, their perceptions of corporate employment image and self-referencing. Consequently, the present study alerts practitioners to consider the effects of company-controlled and non-company-controlled ethical market signals, particularly when aiming to recruit highly-qualified millennial candidates.

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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Cited by 53 publications

References 28 publications

How interdisciplinary is sustainability research? Analyzing the structure of an emerging scientific field

How interdisciplinary is sustainability research? Analyzing the structure of an emerging scientific field

Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models

Entrepreneurship from an Islamic Perspective

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