“…Choice, behavior analytically speaking, simply refers to situations in which organisms may allocate responding to one of multiple possible options (Fisher & Mazur, 1997). A limited number of behavior analytic studies have demonstrated that animals and humans prefer situations in which more options are available to those situations in which fewer options are available (Catania, 1975;Karsina, Thompson, & Rodriguez, 2011;Ono, 2000Ono, , 2004Suzuki, 1997Suzuki, , 2000. However, others have shown that the presence of too many options tends to be less preferable (Schwartz, 2004) and that people tend to take longer to make decisions, or fail to make them at all, given too many options from which to choose.…”