This study shows that the subjective sense of intoxication produced by ethyl alcohol exhibits classical sensory adaptation. The subjects reported a degree of intoxication that increased with the level of blood alcohol at the time of the report. However, a given level of blood alcohol produced less intoxication when it followed a high blood alcohol level than when it followed a low one. This effect of a prior level of blood alcohol on the effect of a present one implies that the mechanism that mediates alcohol intoxication adapts much as do exteroceptive sensory systems. Data on one chronic alcoholic suggest that alcohol abusers may adapt more rapidly than nonabusers. This is a study of what could be cailed the "alcohol sense." The study points out an analogy between the sensation of intoxication produced by the ingestion of ethanol and the sensations produced by physical stimuli in the classical sensory modalities. Just as, for example, light energy produces sensations of brightness when applied to the retina of the eye in sufficient quantity, so does alcohol produce sensations of intoxication when present in the bloodstream in sufficient quantity.The object of this study is to follow up a consequence of this analogy. Since the alcohol "sense"-that combination of internal cues that allows a drinker to monitor his or her own state of intoxication-depends on sensory transducers, the sense should behave in some ways like the body's other sensory systems, which also all depend on transducers for information about the world . The principle of sensory behavior of interest in this report is adaptation. This sensory principle is both amenable to investigation and of interest for theoretical and practical (clinical) reasons (cf. Solomon & Corbit, 1974, who have developed a similar analogy). The present study seeks to determine whether one's perception of a state of intoxication (from alcohol) is influenced by effects of adaptation in the same general way that perception of fundamental stimulus properties is affected in classical modalities. A number of investigators have observed what appears to be adaptation to alcohol, but none we know of has systematically observed adaptation in subjective reports of intoxication in single sessions (cf. Ekman, Frankenhauser, Goldberg, Bjerver, Jarpe, & Myrsten, 1963 ;Goldberg, 1943;Hurst & Bagley, 1972). We feel that subjective reports of intoxication are an important subject of investigation because they provide our closest This research was supported partly by a Pomona College research grant and by grants from the National Science Found ation (BMS 75-20328) access to the subjective cues that govern drinking behavior in a single drinking session.We suppose that our sense of intoxication is mediated by a host of sensory and proprioceptive cues. To the extent that any of these cues comes from sensory systems that adapt, our ability to monitor our perception of our state of intoxication will be subject to adaptation effects. That is to say, the perception of the present state of int...