2021
DOI: 10.1111/joca.12429
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Effects of art consumption on consumerwell‐being

Abstract: This research shows that consumers' experience of art, including artistic commercial products, enhances consumers' well‐being by inducing a sense of inspiration. Prior research in neuroscience and psychology has documented that participating in art and culture programs enhances individuals' well‐being, but there is a shortage of empirical evidence documenting the effect of consumers' art appreciation as products and services on well‐being or the cognitive mechanism underlying that effect. Our five studies, bas… Show more

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Cited by 5 publications
(4 citation statements)
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“…Digital literacy enhancement helps rural low-income groups to use online healthcare services, thus alleviating the relative deprivation of healthcare services. Finally, digital literacy helps rural low-income groups improve their cognitive ability and overcome the inherent concept of “materialism over culture,” thus forming diversified consumption needs ( An et al, 2022 ). The income-increasing effect of digital literacy can also help rural low-income groups to better satisfy their hedonic consumption needs and thus increase their life satisfaction.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…Digital literacy enhancement helps rural low-income groups to use online healthcare services, thus alleviating the relative deprivation of healthcare services. Finally, digital literacy helps rural low-income groups improve their cognitive ability and overcome the inherent concept of “materialism over culture,” thus forming diversified consumption needs ( An et al, 2022 ). The income-increasing effect of digital literacy can also help rural low-income groups to better satisfy their hedonic consumption needs and thus increase their life satisfaction.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…E‐sports is another digital platform that can lead to the enhancement of well‐being achieved through having a sense of self‐enhancement (Raggiotto & Scarpi, 2022). Refurbishing services (Durgee & Agopian, 2018), spiritual advertising (Dodds et al, 2021), promoting sustainable consumption (Minton et al, 2022) and artistic commercial products (An et al, 2022) are some other examples of business activities that enhance CWB.…”
Section: Introductionmentioning
confidence: 99%
“…The pursuit of happiness is the fundamental impetus for human beings. Many consumers view consumption as a way to improve their quality of life ( Chang, 2020 ; An et al, 2021 ). It is crucial for companies as well, not only in relation to customer loyalty ( Troebs et al, 2018 ) and positive word-of-mouth ( El Hedhli et al, 2016 ; Kim et al, 2018 ), but also for long-term relationships with customers.…”
Section: Introductionmentioning
confidence: 99%
“…A growing number of scholars are focusing on what contributes to consumers’ happiness ( Chang, 2020 ; An et al, 2021 ), and some studies have preliminarily noticed that consumer motivations have an effect on their well-being ( Akram et al, 2021a ). For example, consumption of hedonistic products leads to increased life satisfaction and subjective well-being ( Zhong and Mitchell, 2010 ).…”
Section: Introductionmentioning
confidence: 99%