Effects of Brand Loyalty, Image and Quality on Brand Equity: A Study among Bank Islam Consumers in Kelantan, Malaysia

Abstract

The objective of this study is to investigate how brand loyalty, brand image, and perceived quality affect the brand equity of Bank Islam, based on the evaluation and prioritization of brand equity dimensions from the customers' viewpoint. This study employed a cross-sectional design and used a self-administered questionnaire and collected data from 200 clients of Bank Islam from Kelantan, Malaysia. Findings of this study noted that brand loyalty and brand image has a significant positive contribution to brand equity. Bank Islam should, therefore, focus on designing products and services that benefit clients more than or equal to the conventional banks, within the borderline of Islamic Banking practices.

The Antecedent and Consequences of Brand Image in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender

“…Five items of perceived value (overall higher value and service value compared to price, good choice, good reputation, and positive emotion) [22], five items of brand image (positive reaction of people, confident brand image, unique brand image, and desirable brand name) [23], three items of customer satisfaction (overall satisfaction with product, price, and quality) [24], and five items of customer loyalty (continuous use, positive word of mouth, recommendation, and revisit intention) [22] were modified through reviewing previous studies.…”

Intangible assets and business results of large companies

“…For Kimpakorn and Tocquer (2010), the variables that most influence brand equity are brand differentiation and trust, and not perceived quality. Neither do Dib and Alhaddad (2014) and Subramaniam et al (2014) find the influence of perceived quality on brand equity. For Dib and Alhaddad (2014), brand equity is influenced by brand awareness, brand trust and loyalty, while for Subramaniam et al (2014) it is loyalty and brand image that have a positive and significant influence on brand equity.…”

“…Regarding the relationship between perceived quality and brand equity, there are no clear conclusions in the analyzed literature. Most authors consider perceived quality as a precursor of brand equity when treating it as one of its dimensions (Buil, de Chernatony & Martínez, 2013;Severi & Ling, 2013;Šerić, Gil-Saura & Mikulić, 2017), although there are also studies that analyze the brand equity as a precursor of perceived quality (Calvo & Montes, 2012) and others that do not find a relationship between both variables (Kimpakorn & Tocquer, 2010;Dib &Alhaddad, 2014;Subramaniam, Mamun, Permarupan & Noor, 2014).…”

An investigation into factors that determine the growth rate in the Islamic banking and finance

“…The impact of performance of Islamic equity funds and Islamic banking assets is also an interesting issue to examine as the basis of the country instead of traditional investments, the banking system, and socially responsible investment funds (SRI) or ethical equity funds. Several researchers such as Azhar Rosly and Afandi Abu Bakar [7], Akhtar et al [3], Siddiqui [60], Moin [43], Sadeghi [54], and Subramaniam et al [61] have individually investigated this issue and it was to be put into effect in different regions of the world.…”