Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes

Wu, Dan; Chalip, Laurence

doi:10.1080/21639159.2013.852910

Cited by 19 publications

(12 citation statements)

References 41 publications

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“…aesthetics and functionality) indirectly affected repurchase intention of such product. Also, Wu and Chalip (2014) conclude that apparel attributes dimensions of practical good looks, value for quality and comfortable fit are significant predictors of purchase intention. Another survey study from Park et al (2012) found direct effects of sensory attributes of apparel products and variety of selection on eimpulse buying and suggests that an extensive variety of items encourages consumers to look for clothes with hedonic purposes such as pleasure and diversion.…”

Section: Perceived Lack Of Style and Unfashionable Optionsmentioning

confidence: 85%

“…When talking about fashion, customers pay a good attention to product attributes such as style, fit and quality (Niinimäki, 2010;Rayman et al, 2011) which significantly influence their purchase decision (Ko et al, 2011;Wu and Chalip, 2014). Clothing is a symbol of selfexpression, with social meanings, aesthetic considerations and hedonic benefits (Easey, 2009;Lambert, 2019;Lundblad and Davies, 2016;Niinimäki, 2010).…”

Section: Perceived Lack Of Style and Unfashionable Optionsmentioning

confidence: 99%

“…Finally, based on the aforementioned research, it is important to consider that the identified barriers to sustainable fashion consumption can directly influence consumers intentions to have a sustainable behaviour. The literature not only associates such barriers to the TPB constructs but also suggests that they can impact the actual intention (Albayrak et al, 2013;Ko et al, 2011;S ener et al, 2019;Wu and Chalip, 2014). Hence, the final hypotheses are proposed: H10.…”

Section: Barriers and Intention To Have A Sustainable Fashion Consumptionmentioning

confidence: 99%

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Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

Brandão

Costa

2021

EBR

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Purpose Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC). Design/methodology/approach Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypothesis. Findings Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents. Originality/value This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.

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Section: Perceived Lack Of Style and Unfashionable Optionsmentioning

confidence: 85%

Section: Perceived Lack Of Style and Unfashionable Optionsmentioning

confidence: 99%

Section: Barriers and Intention To Have A Sustainable Fashion Consumptionmentioning

confidence: 99%

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Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

Brandão

Costa

2021

EBR

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“…Self-congruity refers to the match between consumers' self-image and their image of a given product, brand, store, etc. Self-congruity influences several aspects of consumer buying behavior, such as perceived quality (Kwak, & Kang, 2009) and purchase intention (Wu & Chalip, 2014;Sirgy et al, 1997). Perceived quality is a subjective overall evaluation of a product or a service from the consumers' perspective and is influenced by factors such as brand familiarity (Quintal & Phau, 2013).…”

Section: Introductionmentioning

confidence: 99%

Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands

Das

2015

Journal of Global Fashion Marketing

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The present study explores the direct and indirect impacts, mediated through perceived quality, of self-congruity and brand familiarity on purchase intention in a fashion retail branding context. Subsequently, the study examines the moderating role of gender in the relationships between self-congruity, perceived quality and brand familiarity and purchase intention. A structured questionnaire was used to collect data from fashion retail store shoppers aged 18 years and above. A mall-intercept survey technique was employed to collect data in Kolkata, a metropolitan city in India. Multivariate data analysis techniques, such as exploratory factor analysis, and structural equation modeling were used to analyze the data (n ¼ 374). Results reveal that self-congruity, perceived quality and brand familiarity positively influence purchase intention. Results also indicate that the indirect impacts of self-congruity and brand familiarity on purchase intention are stronger than the direct ones. Finally, results show that gender moderates the relationships between self-congruity and purchase intention, perceived quality and purchase intention and brand familiarity and purchase intention. The academic and managerial implications of these findings are further discussed.

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“…Diantaranya dengan mengetahui brand awareness (Washburn, 2000), brand image (Kottemann et. at., 2017), brand attitude (Mazodier & Maronka, 2014), purchase intention (Wu & Chalip, 2013) serta kekuatan elemen pembentuk co-branding (Keller, 2013). Kelima alternatif tersebut dapat digunakan untuk mengukur keefektifan cobranding, sehingga perlu juga dilakukan secara holistik agar secara utuh dapat menjawab posisi persepsi co-branding di mata wisatawan.…”

Section: Metodeunclassified

Bagaimana Mengukur Efektifitas Co-Branding Wonderful Indonesia: Studi Konseptual

Hakim

2020

jki

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Kementerian Pariwisata, melalui program Wonderful Indonesia (WI), memutuskan untuk menggunakan peningkatan Country Brand Ranking (edisi pariwisata) pada 2015 sebagai momentum untuk menerbitkan kebijakan co-branding. Sekarang, kolaborasi ini telah melibatkan 172 mitra dari 14 kategori perusahaan. Seharusnya, kolaborasi ini dapat meningkatkan ekuitas merek WI dan berdampak pada perluasan jangkauan pasar, peningkatan kesadaran, dan menunjukkan citra merek yang lebih positif. Namun, peringkat merek WI terus kalah dari pesaing utamanya. Oleh karena itu perlu dilakukan langkah evaluatif terkait efektivitas kerja sama co-branding. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan yang secara konseptual mengungkapkan beberapa pilihan metode dalam mengukur efektivitas co-branding WI dari perspektif wisatawan. Hasil penelitian ini menemukan bahwa pilihan kesadaran merek, citra merek, sikap terhadap merek, niat beli, dan kekuatan elemen pembentuk co-branding dapat menjadi alat ukur untuk menentukan sejauh mana kolaborasi ini dianggap efektif.

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Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes

Cited by 19 publications

References 41 publications

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands

Bagaimana Mengukur Efektifitas Co-Branding Wonderful Indonesia: Studi Konseptual

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