Effects of Distribution Channel Level on Tour Purchasing Attributes and Information Sources

Duke, Charles R.; Persia, Margaret A.

doi:10.1300/j073v02n02_04

Cited by 30 publications

(24 citation statements)

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“…In fact, travel agencies frequently emerge as one of the top three informational sources used by tourists (cf. 24 ). Travelers who are anxious about complicated arrangements will be less likely to deal directly with suppliers online and will be more likely to rely on the expertise of professional travel agents.…”

Section: Travel Agency Industrymentioning

confidence: 99%

A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study

Kaynama

Black

2000

Journal of Professional Services Marketing

255

134

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The importance of service quality in improving customer satisfaction and loyalty in traditional business settings has been established through the use of such instruments as SERVQUAL. 54 However, these established service quality dimensions, or similar measures, have not been applied to electronic commerce settings. Using online travel services as a case study, an assessment tool, E-QUAL, was developed to evaluate the service quality of electronic commerce businesses from the consumers' perspective. In contrast to the existing Web site evaluation tools that focus on the ''coolness'' or level of ''interactivity'' of the site, E-QUAL is based on the proven conceptual framework of the SERVQUAL instrument and is adjusted for the unique attributes of the electronic commerce. The findings have theoretical and managerial implications for assessing quality of service for online companies.

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Section: Travel Agency Industrymentioning

confidence: 99%

A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study

Kaynama

Black

2000

Journal of Professional Services Marketing

255

134

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“…Nevertheless, travel agencies have been regarded as critical information and planning or booking providers for a large number of travellers (Buhalis, 1998;Buhalis & Deimezi, 2003;Duke & Persia, 1993;Mihalik, Uysal & Pan, 1995). Other studies have also investigated several different aspects of travel agencies, such as information technology needs (Bennett, 1993;Buhalis, 1998;Buhalis & Deimezi, 2003), travel agent's role in family decision-making (Wang, Hsieh, Yeh & Tsai, 2004), advertising strategies (Laskey, Seaton & Nicholls, 1994), the more effective use of relationship marketing (Bennett, 1993;Richter, 1996) and the selection attributes of travel agencies (Buhalis, 1998;Meidan, 1979;Ng, Cassidy & Brown, 2006;Oppermann, 1998;Persia & Gitelson, 1993).…”

Section: Literature Reviewmentioning

confidence: 99%

An Exploratory Study on the Use of Information Sources by Consumers to Select Australian Regional Travel Agencies

2009

Journal of Hospitality Marketing & Management

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ABSTRACT. This research investigates the information sources consumers used to select regional travel agencies to make their travel arrangements. The research design involves two stages, in-depth interviews with 13 participants and a mail-out survey of 400. The in-depth interviews highlighted the need to remove three particular information sources (travel guidebooks, travel or automotive clubs and local tourist offices) for inclusion in the mail-out survey and replaced with two other information sources (television lifestyle programs and travel consultants) worthy of investigation. The mail-out survey revealed that personal experience was the most important information source used in the selection of a regional travel agency whilst yellow pages were identified as the least influential. The findings highlighted the relative importance of the 11 information sources investigated and also suggested that informal sources were more important than formal sources when consumers search for information sources to assist them with their selection of the travel agencies to patronise.

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“…Nevertheless, compared with the abundance of opinion leadership research in general consumer behavior, few studies have focused on this subject in tourist behavior. Duke and Persia (1993) pointed out that travelers depend on opinion leaders and reference groups if foreign travel seems to be highly risky.…”

Section: Opinion Leadership In Tourismmentioning

confidence: 99%

Hypothesis Tests on the Characteristics of Opinion Leaders: An Application to Travel

1997

Journal of Travel & Tourism Marketing

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Hypotheses were tested to examine the relationships between travel opinion leadership and information-seeking, media habits, and trip behavior. Travel opinion leaders actively sought travel advice from other people, read more travel magazines than non-leaders, and were more likely to rely on organization-based information channels than mass media. They had more memberships in social organizations and shared travel information more with other people than non-leaders did. They tended to make more frequent and longer trips than their counterparts. Due to their high communicatory utility, travel opinion leaders are conceived as primary target markets for less-known travel destinations. [Article copies availablefar afee from m e Haworth Document Delivery Service: 1-800-342-9678.

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Effects of Distribution Channel Level on Tour Purchasing Attributes and Information Sources

Cited by 30 publications

References 0 publications

A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study

A Proposal to Assess the Service Quality of Online Travel Agencies: An Exploratory Study

An Exploratory Study on the Use of Information Sources by Consumers to Select Australian Regional Travel Agencies

Hypothesis Tests on the Characteristics of Opinion Leaders: An Application to Travel

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