Effects of Environmental Awareness on Green Practices: A Study Among Homestay Operators in Selangor

Abstract

Homestay is a human-oriented service industry. This industry partially contributes to environmental issues, especially through its day-to-day operations which involve the consumption of resources such as water and energy. Increasing tourist arrivals will also add on to the impact on the environment. In recent times, demand from consumers for eco-friendly accommodation has increased. However, some accommodation managers still operate in an outdated manner and do not fully recognise or fully appreciate the demands and environmental values associated with their business. Therefore, this study was conducted to identify the level of green practices among homestay operators based on the level of awareness about the environment. This study used quantitative methods where a questionnaire was distributed to randomly selected respondents consisting of 210 homestay operators from 16 homestays in Selangor that are registered with the Ministry of Tourism Malaysia. The analysis for this study used Statistical Package for Social Science (SPSS) software for descriptive and inferential analysis such as T test and ANOVA; as well as AMOS software to build a Structured Equation Model (SEM). Results indicate that there is no significant relation between homestay operators' awareness and green practices.

Green practices implementation for environmental sustainability by five-star hotels in Kampala, Uganda

“…This is in agreement with the findings of Foris et al (2020) who stated that implementing environmentally sustainable practices brings new challenges like associated costs, although some new opportunities emerge. Dwivedi et al (2022) and Yusuf et al (2020) reported that one of the bottlenecks for effective implementation of green practices is high costs involved. High maintenance costs were followed by inadequate presence of trainers (CV = 25.4) which affected smooth implementation of green practices (Aripin et al, 2018).…”