Homestay is a human-oriented service industry. This industry partially contributes to environmental issues, especially through its day-to-day operations which involve the consumption of resources such as water and energy. Increasing tourist arrivals will also add on to the impact on the environment. In recent times, demand from consumers for eco-friendly accommodation has increased. However, some accommodation managers still operate in an outdated manner and do not fully recognise or fully appreciate the demands and environmental values associated with their business. Therefore, this study was conducted to identify the level of green practices among homestay operators based on the level of awareness about the environment. This study used quantitative methods where a questionnaire was distributed to randomly selected respondents consisting of 210 homestay operators from 16 homestays in Selangor that are registered with the Ministry of Tourism Malaysia. The analysis for this study used Statistical Package for Social Science (SPSS) software for descriptive and inferential analysis such as T test and ANOVA; as well as AMOS software to build a Structured Equation Model (SEM). Results indicate that there is no significant relation between homestay operators' awareness and green practices.

Homestays are a form of community-based tourism that offers local experiences of village lifestyle to travellers. In addition, it is a human-oriented services industry. An increase in tourist arrivals (both domestic and international visitors) to Malaysia has seen a yearly increase in the number of accommodations available, especially environmentally friendly ones. However, being environmentally friendly is a challenge for the tourism industry, especially with regard to the accommodation sector. Previous studies have also found several factors that complicate green practices among homestay operators. Among them are lack of green information and knowledge, lack of professional advice, the uncertainty of outcomes, lack of verifiers, lack of resources such as workforce and equipment, lack of support from owners and management, high maintenance cost, managerial attitudes, employee support, customer attitudes, and quality of service. Therefore, this study aims to examine the effect of environmental knowledge towards green practices among homestay operators in Selangor, Malaysia. In this study, 147 homestay operators were selected using simple random sampling among 16 homestays in Selangor, Malaysia, registered with the Ministry of Tourism and Culture, Malaysia. The analysis of this study used SPSS software for descriptive and inferential tests such as T-Test and ANOVA Test and AMOS software to build Structural Equation Modelling (SEM). The T-Test and ANOVA Test show that there are not many differences in the green practices implemented among homestay operators based on age, gender, and education level. In addition, the findings also indicate that environmental knowledge has a positive and significant relationship with green practices among homestay operators. This result means that the green practices are not different based on the demographic factor as long as they have sufficient environmental knowledge. This research will significantly impact hospitality management through environmental knowledge and help academicians identify new indicators that contribute to green practices in homestays in Malaysia.

Islamic tourism is an innovative tourism that promotes Islamic way of life. The service not only aims for Muslim travellers but also benefited to non-Muslim. One of the various strategies to promote Islamic tourism is to introduce Muslim-friendly hotels (MFHs), and Malaysia could lead the way in doing so. MFH characteristics are still unclear as many hoteliers were perplexed by this circumstance, which hampered hotels' efforts to implement it. So, this study objective to examine level of Islamic attributes practices by the MFH in Malaysia. A total of 380 respondents were selected using a convenient sampling method and data was analyzed using descriptive statistic. The result shown that “Placement of Qibla stickers /direction (Qibla stickers/direction point towards Mecca city)” in hotel’s room most likely favourite variable during guest’s stay in MFH. As an important variable was pointed out, it helps hotel management to market their products and services in proper way. Also, support government to boost up market of halal hotel in future as an effort for branding Malaysia as halal hub globally, in the same time, to help Malaysia’s authorities to determine Islamic attributes that may satisfy the guests’ needs.

The hotel industry has remained one of the most competitive industries in the 21st century, and there is a great deal of study being done on guest satisfaction and the consequent effects it has on guest loyalty and financial performance. Many studies have demonstrated that hoteliers that have more satisfied guests experience higher guest loyalty and perform better financially compared to their competitors, ensuring continuity of their business in the long term. The overwhelming demand for quality products and services among Muslim travelers in recent years has led to the establishment of Muslim Friendly Hotels (MFH) in Malaysia and other Muslim countries. It is widely believed that Muslims perceive Islam as something more than just a religion - it is a way of life. Hence, the religion shapes their consumption behavior even during travel. Currently, very little research has examined the influence of satisfaction on revisit intention among guests staying at MFH, specifically in Malaysia. Preliminary findings from a survey of hotel guests indicate that there is a significant relationship between guest satisfaction and revisit intention, which further explains the importance of desirable hotel attributes in influencing hotel selection and a guest’s experience.