“…Decision-processing that more heavily relies upon rational, discreet analysis of information may be less influenced by framing manipulations than processing that is more automatic, experiential, or emotional (McElroy & Seta, 2003;Wang, 2006;Biswas, 2009). For example, Fagley, Coleman, and Simon (2010) found that an increased focus on an affective or emotional perspective, either through experimental manipulation or naturally occurring individual differences in which women scored higher than men, heightened framing effects. Other factors such as time constraints (Takemura, 1994;Igou & Bless, 2007), effortfulness of cognitive processing (Igou & Bless, 2007), frame form (Levin, Schneider, & Gaeth, 1998), and decision relevance (Krishnamurthy, Carter, & Blair, 2001) also modulate the effects of framing on decision making.…”