Effects of gamification on participation and data quality in a real-world market research domain

Abstract

Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification.

Using game mechanics for field evaluation of prototype social applications: a novel methodology

“…the badges in GetGlue). Academic research provided successful examples of gamification: Barata et al (2013) showed that introducing points, levels, badges, and leaderboards in an academic course can enhance student involvement and participation; Flatla et al (2011) showed that it is possible to introduce the enjoyable experiences of games in calibration tasks, without drastically transforming the nature of these tasks; and Cechanowicz et al (2013) highlighted that it is possible to obtain greater gamification effects combining different game elements.…”

Impact of Gamification on Users Knowledge-Sharing Practices: Relationships between Work Motivation, Performance Expectancy and Work Engagement

“…This is where the majority of past studies failed in combination with relatively small sample sizes [33]. Clearly, there is a lack of empirical research to demonstrate that gamification leads to better results [9]. More precisely, it is unclear if gamification can influence personal (i.e., employee) engagement when employees need to be motivated to share their knowledge inside of the organizational boundaries.…”

A Gamification Framework for Sensor Data Analytics

“…Gamification has been integrated with basic questionnaires and quizzes in academic research, and the results have shown that gamification increases participation level [16]. It was also shown that the process does not negatively affect the quality of the captured data, nor is the performance of the test subjects negatively affected [16].…”

“…Gamification has been integrated with basic questionnaires and quizzes in academic research, and the results have shown that gamification increases participation level [16]. It was also shown that the process does not negatively affect the quality of the captured data, nor is the performance of the test subjects negatively affected [16]. Not only does gamification increase the fun factor of an application, but it also enables more accurate work, motivates behaviour change [17], enhances retention rate, and is cost effective [18].…”