“…Subsequent interventions have sought to address these challenges by targeting groups rather than individuals (Bedwell et al, 2014), providing extrinsic rewards (Wiersma, 1992), or seeking to adjust social norms (Smeaton & Doherty, 2013). Evidence shows promising impact when presenting consumption information to end-users (Borner, Storm, Kalz, & Specht, 2012), though success is neither universal nor guaranteed, with group-level intervention shown to have negative effect in a small scale (n=16) study (D. Foster, Linehan, & Lawson, 2014). Other studies have sought to understand this negative effect, with suggestions that "freeriding", conflict, or differing social norms, may be explanatory factors (Bedwell et al, 2014).…”