2011
DOI: 10.2466/24.27.pms.112.2.509-524
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Effects of Interior Colors on Mood and Preference: Comparisons of Two Living Rooms

Abstract: The purpose was to assess whether various colors across room interiors do, in fact, evoke different moods. Digital images of two imaginary living rooms were used as the experimental settings. For each of the experiments, the rooms' spatial characteristics were fixed, with only the colors changed: either warm, cool, or achromatic colors. As predicted, warm colors tended to produce stronger participant responses when rating the scene on "high arousal," "exciting," and "stimulating." Cool colors tended be associa… Show more

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Cited by 90 publications
(90 citation statements)
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References 39 publications
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“…Warm deep colours on the end walls with a lighter colour wall can make a long narrow room seem close and appear more evenly proportioned (Pile, 1997). On the other hand, cool colours, such as blue and green, and lighter colour tend to make space much more spacious (Yildirim et al, 2011). The cool colour space was perceived as somewhat more openness than the warm colour space.…”
Section: Colourmentioning
confidence: 96%
“…Warm deep colours on the end walls with a lighter colour wall can make a long narrow room seem close and appear more evenly proportioned (Pile, 1997). On the other hand, cool colours, such as blue and green, and lighter colour tend to make space much more spacious (Yildirim et al, 2011). The cool colour space was perceived as somewhat more openness than the warm colour space.…”
Section: Colourmentioning
confidence: 96%
“…In the studies Imamoğlu (2000) 63 and Akalın et al (2009) 64 made on the building facade visuals, a conclusion was obtained in the perception by females of facades having different levels of complexity. Yildirim et al (2011Yildirim et al ( , 65 2014 ), Dube &Mor-gan (1996) 67 and Dinç (2009) 68 also stated that females are more critical compared to males.…”
Section: Theoretical Background and The Findings Of Previous Studiesmentioning
confidence: 99%
“…Evidence-based studies are unfortunately insufficiently exhaustive and systematic to know which colour is best for which object or context. Some studies, for example, investigated colours for particular interior spaces (Genschow, Noll, Wanke, and Gersbach 2015;Lee, Guillet, and Law 2016;Manav 2007;Schauss 1979, Umamaheshwari, Asokan, andKumaran 2013;Yildirim, Hidayetoglu, and Capanoglu 2011) while others investigated appropriate colours for logos (Bottomley and Doyle 2006;Labrecque and Milne 2012) or websites (Bakhshi and Gilbert 2015).…”
Section: Understanding Colour Choices In Applied Contexts: Linking Tomentioning
confidence: 99%