No abstract

No abstract

The purpose was to assess whether various colors across room interiors do, in fact, evoke different moods. Digital images of two imaginary living rooms were used as the experimental settings. For each of the experiments, the rooms' spatial characteristics were fixed, with only the colors changed: either warm, cool, or achromatic colors. As predicted, warm colors tended to produce stronger participant responses when rating the scene on "high arousal," "exciting," and "stimulating." Cool colors tended be associated with "not very arousing," but to be rated higher on "spacious" and "restful." It is generally assumed that cool and achromatic colors evoke calmer and more peaceful emotions. The study's results show that the spatial characteristics of the imaginary spaces themselves affected participants' responses only on measures of "happiness" and "vividness." Lastly, sex differences were also found, with women's ratings generally more positive than those of men.

Purpose – The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores. Design/methodology/approach – To that end, a questionnaire was administered to 273 customers who shopped at furniture stores in the Siteler district of Ankara. The reliability coefficients of the data were defined based on their percentage values. Then, to examine the effect of age, gender and education level on customer evaluations of store atmospheric attributes, the appropriate χ2 analysis was applied. Findings – Significant differences in customer evaluations of store atmospheric attributes emerged based on age, gender and education level. Based on those results, certain store atmospheric attributes (colour, lighting type, musical genre/tempo/volume) preferred by customers were suggested to enhance the design of furniture stores. In addition, the store’s circulation area, lighting, climatic conditions, ambient scent and cleanliness were found to have a significant impact on the duration of customer visits to furniture stores. Originality/value – The study scientifically assessed the effects of age, gender and education on the perceptions of customers in terms of ambient atmosphere. Application of these findings to store design should have positive effects on the willingness of customers to remain in the store and should positively affect their shopping decisions.

Purpose -The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L-and U-shaped) in the clothing retail context. Design/methodology/approach -To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store. Findings -Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L-or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed. Originality/value -This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks.