Pseudobinary RCo 7−x M x intermetallic compounds with TbCu 7 -type structure have been synthesized, and their structural and magnetic properties have been investigated using powder x-ray diffraction and magnetic measurements. Based upon the structural analysis, the stabilized element M occupies the 2e or the 3g position depending on its electronegativity. RCo 7−x M x compounds exhibit ferromagnetic order with high Curie temperature. In addition, the uniaxial magnetocrystalline anisotropy is observed in SmCo 7−x M x intermetallics. The magnetic moments have been investigated using a modified magnetic valence model with the equationthe magnetic moment contributed by 4f transition metal is corrected from its chemical valence numbers of rare earth in the original magnetic valence model to the theoretical value of g J B J. It is also assumed that the nonmagnetic metal has no contribution to the moment. The corrected model can also be used to calculate the moments of the other strong ferromagnetic intermetallics such as R -͑T , M͒ 1:5, 2:17, and R 2 Fe 14 B, etc. This model could estimate and even predict the moments as long as the composition of the ferromagnetic alloy is known.