Effects of map design characteristics on users’ search performance and cognitive load

Al-Samarraie, Hosam; Eldenfria, Atef; Price, Melissa Lee; Zaqout, Fahed; Fauzy, Wan Mohamad

doi:10.1108/el-10-2018-0202

Cited by 10 publications

(6 citation statements)

References 55 publications

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“…To study the cognitive procedures of individuals during a map learning task, eye tracking and electroencephalogram (EEG) technologies can be combined e.g., [3,6,[16][17][18]. Since eye movements and attentive cognition are linked, it is possible to detect users' cognitive states in situ via eye trackers.…”

Section: Introductionmentioning

confidence: 99%

“…Within this paper, we analyzed the influence of the independent variables, such as task difficulty and expertise level on the cognitive strategies of map users. As well as task and expertise, map design characteristics play an important role in users' cognitive load and learning performance, hence, should be evaluated, in order to contribute to enhancing the design and usability of cartographic products e.g., [18]. We used Google Maps, which is designed for everyone (i.e., regardless of the users' individual differences of spatial cognition), as stimuli in our experiments, and we found no significant difference between experts and novices in terms of the cognitive load that these maps caused.…”

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confidence: 99%

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Exploring the Cognitive Load of Expert and Novice Map Users Using EEG and Eye Tracking

Keskin

Ooms

Doğru

et al. 2020

IJGI

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The main objective of this research is to explore the cognitive processes of expert and novice map users during the retrieval of map-related information, within varying difficulty levels (i.e., easy, moderate, hard), by using eye tracking and electroencephalogram (EEG). In this context, we present a spatial memory experiment consisting of a large number of stimuli to study the effect of task difficulty on map users’ behavior through cognitive load measurements. Next to the reaction time and success rate, we used fixation and saccade related eye tracking metrics (i.e., average fixation duration, the number of fixations per second, saccade amplitude and saccade velocity), and EEG power spectrum (i.e., event-related changes in alpha and theta frequency bands) to identify the cognitive load. While fixation metrics indicated no statistically significant difference between experts and novices, saccade metrics proved the otherwise. EEG power spectral density analysis, on the other side, suggested an increase in theta (i.e., event-related synchronization) and a decrease in alpha (except moderate tasks) (i.e., event-related desynchronization) at all difficulty levels of the task for both experts and novices, which is an indicator of cognitive load. Although no significant difference emerged between two groups, we found a significant difference in their overall performances when the participants were classified as good and relatively bad learners. Triangulating EEG results with the recorded eye tracking data and the qualitative analysis of focus maps indeed provided a detailed insight on the differences of the individuals’ cognitive processes during this spatial memory task.

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Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

Exploring the Cognitive Load of Expert and Novice Map Users Using EEG and Eye Tracking

Keskin

Ooms

Doğru

et al. 2020

IJGI

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“…The results also showed that both icons and symbols were highly perceived by Arab users. One reason to this is that the intended context can be recognized more quickly with icons and images than by reading a text message or label (Al-Samarraie et al , 2019 b , 2019 c ). This finding is in line with the work of Meyer and Bernier (2010) and Al-Samarraie et al .…”

Section: Discussion and Future Workmentioning

confidence: 99%

The role of Hofstede's cultural dimensions in the design of user interface: the case of Arabic

Alsswey

Al-Samarraie

2021

AIEDAM

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A user interface (UI) design that meets the preferences, differences, and needs of the group of users can potentially increase the usability of a system. Users, in general, feel more familiar with the context that reflects their cultural values and practices. The Arabic culture plays a significant role in how Arab users interact and communicate with technologies. The customs, artifacts, and traditions of the Arab world are different in nature from the Western cultures. Thus, it is essential to consider these differences when designing the UI prototype. This study investigated the role of certain cultural preferences in the design of UI for Arab users. A think-aloud approach and Hofstede's cultural dimensions were used on 23 Arab users to generate the necessary design guidelines for the UI of mobile health application. Then, 78 participants were recruited to evaluate the proposed UI design. The usability results showed high satisfaction among Arab users about the role of culture in the design of the UI. Findings from this study can be used by designers and developers to aid their design of UI for group-specific cultural preferences and values.

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“…However, a few studies investigated the association between culturally based images, colours, language and layout with users' acceptance of technology. For example, a few previous studies found that using the traditional Arabic language in the design of UI can improve the comprehension of heterophonic homographs by facilitating access to semantic representations (Al-Samarraie et al, 2019c). According to De Marsico and Levialdi (2004), the language used is a very important source for establishing textual links to meet users' expectations.…”

Section: Discussionmentioning

confidence: 99%

Culture in the design of mHealth UI

Alsswey

Al-Samarraie

El-Qirem

et al. 2020

Self Cite

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Purpose Designers of mobile applications have long understood the importance of users’ preferences in making the user experience easier, convenient and therefore valuable. The cultural aspects of groups of users are among the key features of users’ design preferences, because each group’s preferences depend on various features that are culturally compatible. The process of integrating culture into the design of a system has always been an important ingredient for effective and interactive human computer interface. This study aims to investigate the design of a mobile health (mHealth) application user interface (UI) based on Arabic culture. It was argued that integrating certain cultural values of specific groups of users into the design of UI would increase their acceptance of the technology. Design/methodology/approach A total of 135 users responded to an online survey about their acceptance of a culturally designed mHealth. Findings The findings showed that culturally based language, colours, layout and images had a significant relationship with users’ behavioural intention to use the culturally based mHealth UI. Research limitations/implications First, the sample and the data collected of this study were restricted to Arab users and Arab culture; therefore, the results cannot be generalized to other cultures and users. Second, the adapted unified theory of acceptance and use of technology model was used in this study instead of the new version, which may expose new perceptions. Third, the cultural aspects of UI design in this study were limited to the images, colours, language and layout. Practical implications It encourages UI designers to implement the relevant cultural aspects while developing mobile applications. Originality/value Embedding Arab cultural aspects in designing UI for mobile applications to satisfy Arab users and enhance their acceptance toward using mobile applications, which will reflect positively on their lives.

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Effects of map design characteristics on users’ search performance and cognitive load

Cited by 10 publications

References 55 publications

Exploring the Cognitive Load of Expert and Novice Map Users Using EEG and Eye Tracking

Exploring the Cognitive Load of Expert and Novice Map Users Using EEG and Eye Tracking

The role of Hofstede's cultural dimensions in the design of user interface: the case of Arabic

Culture in the design of mHealth UI

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