2012
DOI: 10.1111/j.1460-2466.2012.01597.x
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Effects of Media Ratings on Children and Adolescents: A Litmus Test of the Forbidden Fruit Effect

Abstract: Media ratings serve to inform parents about and protect minors from violent

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Cited by 3 publications
(3 citation statements)
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“…Naderer et al (13) observed that children exposed to unhealthy food placements in cartoons and whose parents applied a low, average or mildly high active food-related mediation style are more likely to later choose an unhealthy snack compared to children not exposed to any food placements. They also noted that parents' active food-related mediation style directly affects their children's unhealthy food choices, arguably due to the so-called 'Forbidden Fruit Effect' of commodity theory (39) , which holds that people find seemingly unavailable goods more desirable (40) . Although the authors additionally found that applying a restrictive mediation style had no effects and that applying either mediation style had no effect on children exposed to healthy food placements only, they presented placements unaccompanied by persuasive strategies in their experiment.…”
mentioning
confidence: 99%
“…Naderer et al (13) observed that children exposed to unhealthy food placements in cartoons and whose parents applied a low, average or mildly high active food-related mediation style are more likely to later choose an unhealthy snack compared to children not exposed to any food placements. They also noted that parents' active food-related mediation style directly affects their children's unhealthy food choices, arguably due to the so-called 'Forbidden Fruit Effect' of commodity theory (39) , which holds that people find seemingly unavailable goods more desirable (40) . Although the authors additionally found that applying a restrictive mediation style had no effects and that applying either mediation style had no effect on children exposed to healthy food placements only, they presented placements unaccompanied by persuasive strategies in their experiment.…”
mentioning
confidence: 99%
“…In general, video game regulation is carried out through the assignment of agebased ratings, which denies children access to certain video games if they are younger than a determined age category (Gentile et al, 2005). In spite of considerable work on the legal set-up of individual regulation systems for video games (see Byrd, 2007;Höynck, 2008;Höynck et al, 2007;Thompson et al, 2006), the effects of age ratings (see Gosselt et al, 2012;Joeckel et al, 2013;Nije Bijvank et al, 2009) or investigations into the importance of ratings for parental media regulation Stroud and Chernin, 2008), few studies have asked the question: How do regulatory systems differ in the way they regulate video games for children and adolescents of certain ages? Answers to this question are not only relevant to media lawmakers but also to media education as this may give some insight into the question of whether there is stability in the actual rating decision across different systems.…”
mentioning
confidence: 99%
“…We purport that if young adults are sexually aroused by video content, younger populations may have similar reactions. Previous studies have found that parents appreciate the film ratings and find them helpful at gauging what is suitable content for their children to view (Gosselt, De Jong, & Van Hoof, 2012). We propose a similar rating system for music video exposure, particularly when delivered via the Internet.…”
Section: Discussionmentioning
confidence: 99%