“…Using externality scores standardized on the entire sample in each study, we did find, however, that when group averages were compared, moderately overweight subjects were more external than either the normals or the extremely obese. This finding was consistent from study to study and was true for palatability ratings of increasingly sweet-tasting glucose solutions (Rodin, Moskowitz, and Bray, 1976) and milk shakes (Rodin, 1975b); responsiveness to preloads of varying caloric density (Rodin, Moskowitz, and Bray, 1976), and eating and noneating responses to manipulations of external cue salience (Rodin, Slochower, and Fleming, 1977). Moderately overweight subjects also appeared most willing to work to obtain a highly preferred milk shake when permitted to sample it first.…”