Effects of price reframing tactics on consumer perceptions

Shirai, Miyuri

doi:10.1016/j.jretconser.2016.09.009

Cited by 28 publications

(16 citation statements)

References 21 publications

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“…As electricity prices fluctuate, this study will explore the impact of short-term (half-year) and long-term (three-year) price increases on consumer attitudes toward using the BAPV systems. Price perception is the process by which consumers convert prices into meaningful cognition [60][61][62]. The price perception of a consumer does have an impact on their psychology, and it will be reflected in consumer behavior [36].…”

Section: Electricity Price Trendmentioning

confidence: 99%

Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model

Tsaur

Lin

2018

Sustainability

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Climate change affects agriculture, the water supply, health, and the sustainability of the environment, and is largely due to greenhouse gases produced by human activities and power production. In order to reduce greenhouse gas emissions, the usage of renewable green energy must be promoted. The International Energy Agency showed that renewables have surpassed coal as the largest source of installed power capacity; half a million solar panels are installed every day around the world. The Taiwanese government has planned to block its fourth nuclear power plant, and is closing Taiwan's three operating nuclear power plants since solar energy is the best way to solve power shortages. This study defined a solar-energy building as a Building-Attached Photovoltaic (BAPV) system in which the solar modules can be attached to and detached from the building without any structural damage; then, we proposed the Technology Acceptance Model (TAM) to forecast and explain public acceptance of BAPV. Last, we explored consumers' intentions to use the BAPV systems and their purchasing behavior. The analytical results are fairly consistent with the proposed hypotheses. We find that when perceived ease of use (PEOU) is the antecedent of perceived usefulness (PU) and attitude toward using (AT), the model fit shows a positive influence. However, when PEOU directly affects AT, it shows a negative influence. These two opposing results show that consumers lack an awareness of PEOU. In order to get a positive AT, PEOU and PU have to be synergized. Further, the PEOU also has a negative influence on the antecedent of AT, but positively affects purchasing behavior.

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Section: Electricity Price Trendmentioning

confidence: 99%

Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model

Tsaur

Lin

2018

Sustainability

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“…al., 2018, Xu et. Al, 2019, Miettinen, Stenbacka, 2018, and consumer reaction (Mao, 2016, Shirai, 2017.…”

Section: Research Results and Discussion 1 Sales Promotion And Discomentioning

confidence: 99%

Price discounts as a goods promotion factor in Latvian retail trade

Linina¹,

Bruksle²,

Zvirgzdiņa³

2019

Economic Science for Rural Development

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Retail trade plays a significant role in the economy of any state. In business, a relationship between the company and the consumer is formed and both sides have their own certain benefits they wish to acquire from this relationship. For the company the main goals are to increase the turnover and gain profit, however, for the consumer aims may vary. In order to attain their goals, being the increased turnover and incoming profit, the companies can use different tools to stimulate the consumer's choice of the product. Sales promotion is exactly what ensures the opportunity for the retailer to attract customers and motivates that particular choice of the purchase, what furthermore ensures competitive advantages over other competitors. The globalization of the market also affects the retailing companies more and more and, therefore, pushes them to find new solutions to ensure their competitiveness and development. To identify the factors that guarantee the competitiveness, the authors have established the research of price discounts as a tool for sales promotion and its effect upon the activity of the retail companies as their research focus. Furthermore, the authors will research the form of sales promotion-theoretical basis of usage of price discounts as a part of marketing communication. Moreover, they will also analyse tendencies of development of retail trade in Latvia, as well as, clarify the consumers' attitudes towards the price discounts and the impact of them on making purchases at retail outlets in Latvia by conducting a consumer survey. This research will offer an understanding about the impact of commodity price rebates on consumer behaviour and point to the specificities of this process in retail to the retail companies. From the scientific point of view in this work the authors have collected the analysed theoretical aspects and have defined a united approach for building up the discount policy for retail businesses. As a result of the research, the authors conclude that by examining consumer attitudes towards the commodity price discounts and their use, companies can manage this process and perhaps it may become one of their tools for maintaining competitiveness.

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“…For Medeiros and Cruz (2006) and Mazaheri, Richard, Laroche and Ueltschy (2014) all general aspects of the social reality can be summarized in the term Culture and present and future consumption habits interfere with family life. Shirai (2017) showed that the perception of price is one determining factor in consumer choice and consequently in purchasing decisions. It is also important that everyone involved in the production chain of a product knows about the quality of the product to please the consumers seeking such information.…”

Section: Consumer Preferencesmentioning

confidence: 99%

Principais Direcionadores de Compra de Carnes em Hipermercados

2020

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RESUMO Objetivo: a urbanização e migração para os grandes centros tem provocado mudanças no comportamento dos consumidores de carnes, não somente no que se refere a escolha do produto, mas também, ao processo de compra. Neste sentido, fatores como proximidade, disponibilidade do produto, e preço são relacionados como fatores que definem compras. Na tentativa de ampliar o entendimento sobre o que os consumidores consideram importante, este trabalho objetiva analisar os principais fatores associados ao consumo das carnes bovina, suína e de frango no Distrito Federal, Brasil. Métodos: a pesquisa foi realizada em três redes distintas de hipermercados. Realizou-se uma avaliação socioeconômica dos entrevistados, seguida da aplicação de um Survey, através de sentenças afirmativas estruturadas, categorizadas em dimensões sociocultural, econômica, saúde/alimento e ambiente. As sentenças foram avaliadas através da Escala Likert de sete pontos. Os dados socioeconômicos dos entrevistados foram analisados por testes de Qui-quadrado e as respostas obtidas por meio da Escala Likert foram transformados em Mean Item Score (MIS). Resultados e Conclusões: os resultados indicaram que o controle de qualidade de exposição das carnes nos supermercados e a praticidade de encontrar o mesmo tipo de carne em vários locais são os principais influenciadores de tomada de decisão de compra pelos consumidores.

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Effects of price reframing tactics on consumer perceptions

Cited by 28 publications

References 21 publications

Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model

Exploring the Consumer Attitude of Building-Attached Photovoltaic Equipment Using Revised Technology Acceptance Model

Price discounts as a goods promotion factor in Latvian retail trade

Principais Direcionadores de Compra de Carnes em Hipermercados

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