“…That is its strong bias toward application. This characteristic of the literature is most evident in the topics of the fear appeals themselves which, almost without exception, are concerned with public health issue^.^ Just a few of the consistently researched topics include dental care (Evans, Rozelle, Lasater, Dembroski, & Allen, 1970;ter Horst, Hoogstraten, & de Haan, 1985), diet (Skilbeck, Tulips, & Ley, 1977), smoking (Insko, Arkoff, & Insko, 1965;Rogers & Mewborn, 1976;Schwarz, Servay, & Kumpf, 1985;Sutton 8c Hallet, 1989), breast self-examination (Meyerowitz & Chaiken, 1987;Siero, Kok, & Pruyn, 1984), sexually transmitted diseases (Self & Rogers, 1990), nuclear radiation (Roser & Thompson, 1991), drugs (Horowitz, 1972;Horowitz & Gumenik, 1970), and alcohol use (Kohn, Goodstadt, Cook, Sheppard, & Chan, 1982;Williams, Ward, & Gray, 1985). And, despite the range of topics, there is tremendous uniformity in the suasory structure of the message.…”