Effects of Shopping Flow in Experiential Fashion Stores on Brand Advocacy : Multi-mediating Effects of Emotional Response, Experimental Shopping Value, and Store Attachment

Choi, Mi Young; Kim, Woo Bin

doi:10.5805/sfti.2022.24.4.431

FTRJ

2022

DOI: 10.5805/sfti.2022.24.4.431

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Effects of Shopping Flow in Experiential Fashion Stores on Brand Advocacy : Multi-mediating Effects of Emotional Response, Experimental Shopping Value, and Store Attachment

Mi Young Choi¹,

Woo Bin Kim²

Abstract: Fashion executives expect Covid-19 and the economic crisis to be the biggest challenge in 2021 and digital to be the biggest opportunity

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Effects of Shopping Flow in Experiential Fashion Stores on Brand Advocacy : Multi-mediating Effects of Emotional Response, Experimental Shopping Value, and Store Attachment

Abstract: Fashion executives expect Covid-19 and the economic crisis to be the biggest challenge in 2021 and digital to be the biggest opportunity

Cited by 3 publications

References 39 publications

체험형 패션 매장 내 체험적 요소가 점포 애착을 매개로 소비자 충성도에 미치는 영향

체험형 패션 매장 내 체험적 요소가 점포 애착을 매개로 소비자 충성도에 미치는 영향

메타버스의 아바타 동일시가 몰입, 대리만족 및 패션 브랜드 아이템 공유의도에 미치는 영향

The Effect of Consumers' Technological Readiness on Perceived Shopping Value and Word-of-Mouth in Fashion AR Store

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