Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

Smith, Derek; Stutts, Mary Ann

doi:10.1002/cb.130

Cited by 73 publications

(73 citation statements)

References 63 publications

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“…However, themes in antismoking media messages differ significantly in effectiveness (Devlin et al, 2007;Smith and Stutts, 2003). For instance, Pechmann et al (2003) identify that normbased appeals were the most effective on teenagers.…”

Section: Literature Reviewmentioning

confidence: 93%

The use of visual warnings in social marketing: The case of tobacco

Gallopel-Morvan

Gabriel

Gall-Ely

et al. 2011

Journal of Business Research

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Section: Literature Reviewmentioning

confidence: 93%

The use of visual warnings in social marketing: The case of tobacco

Gallopel-Morvan

Gabriel

Gall-Ely

et al. 2011

Journal of Business Research

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“…The past empirical investigations conducted on the roles of threat perception are more related to the health-related behaviour, such as smoking (Smith and Stutts, 2003); terror threat perception (Goodwin, Wilson and Gaines Jr, 2005), and cancer screening (Jones and Owen, 2006). Researchers suggested that threat perception is an important catalyst that causes a change to happen; it predicts behavioral change in one's life.…”

Section: Threat Perceptionmentioning

confidence: 99%

The Roles of Knowledge, Threat, and PCE on Green Purchase Behaviour

Tan¹

2011

IJBM

101

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With an increasing pressure of environmental deterioration, many firms have started to be socially responsible by developing green products to meet the demand of environmentally conscious consumers. These firms are interested in finding the determinants of green purchase behaviour in order to develop effective communication messages and derive green purchase commitments. The effects of environmental knowledge, environmental threat and perceived consumer effectiveness (PCE) in motivating one's behavioural change to engage in pro-environmental behaviour have been tested in the past, but they have not been tested together in the context of green purchase behaviour in Malaysia. Therefore, this paper reviews the conceptual and empirical literatures of the aforementioned variables in explaining the environmental attitude and behaviour, and proposes a conceptual model to be considered for future green purchase behavioural studies. The finding is expected to provide guidance for firms to profile the green buyers and position its green product more effectively.

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“…In such campaigns, threat is generally operationalized as threat to physical well-being (Smith & Stutts, 2003). However, although the fear of future morbidity or premature mortality may undoubtedly be a key determinant of people's responses to many forms of healthrisk information, it may only be a part of the story.…”

mentioning

confidence: 98%

Combining Self-Affirmation With the Extended Parallel Process Model: The Consequences for Motivation to Eat More Fruit and Vegetables

Napper

Harris

Klein³

2013

Health Communication

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There is potential for fruitful integration of research using the Extended Parallel Process Model (EPPM) with research using Self-affirmation Theory. However, to date no studies have attempted to do this. This article reports an experiment that tests whether (a) the effects of a self-affirmation manipulation add to those of EPPM variables in predicting intentions to improve a health behavior and (b) self-affirmation moderates the relationship between EPPM variables and intentions. Participants (N = 80) were randomized to either a self-affirmation or control condition prior to receiving personally relevant health information about the risks of not eating at least five portions of fruit and vegetables per day. A hierarchical regression model revealed that efficacy, threat × efficacy, self-affirmation, and self-affirmation × efficacy all uniquely contributed to the prediction of intentions to eat at least five portions per day. Self-affirmed participants and those with higher efficacy reported greater motivation to change. Threat predicted intentions at low levels of efficacy, but not at high levels. Efficacy had a stronger relationship with intentions in the nonaffirmed condition than in the self-affirmed condition. The findings indicate that self-affirmation processes can moderate the impact of variables in the EPPM and also add to the variance explained. We argue that there is potential for integration of the two traditions of research, to the benefit of both.

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Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

Cited by 73 publications

References 63 publications

The use of visual warnings in social marketing: The case of tobacco

The use of visual warnings in social marketing: The case of tobacco

The Roles of Knowledge, Threat, and PCE on Green Purchase Behaviour

Combining Self-Affirmation With the Extended Parallel Process Model: The Consequences for Motivation to Eat More Fruit and Vegetables

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