Effects of successful business practices on business performance: Evidence from immigrant entrepreneurs in Ekurhuleni, South Africa

Chidau, Tatenda; Khosa, Risimati Maurice; Phillips, Magaret

doi:10.4102/sajesbm.v14i1.490

Cited by 5 publications

(2 citation statements)

References 32 publications

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“…Marketing agility lies at the interface of entrepreneurial marketing and strategic agility and has been found to be significantly important for small firms and their performance (Vaillant and Lafuente, 2019;Khan et al, 2022). In the specific context of marketing activities, it has been argued that these activities tend to be rather haphazard for many immigrant (ethnic minority) entrepreneurs (Altinay andAltinay, 2008, p. 1187) and can be driven by word-of-mouth interactions (Chidau et al, 2022). Longstanding investigations have highlighted the significance of word-of-mouth practices as one of the most important sources of new customers for small entrepreneurial ventures (Ifie et al, 2018).…”

Section: The Role Of Marketing Agilitymentioning

confidence: 99%

The role of marketing agility and risk propensity in resilience and survival of eastern European immigrant entrepreneurs in Denmark

Gölgeci

Arslan²,

Kentosová³

et al. 2023

IJEBR

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PurposeWhile extant research has increasingly examined minority entrepreneurs, less attention has been paid to Eastern European immigrant entrepreneurs and the role that marketing agility and risk propensity play in their resilience and survival in Nordic countries. This paper aims to highlight the importance of these factors for Eastern European immigrant entrepreneurs in the developed Nordic economy of Denmark.Design/methodology/approachThis paper adopts the dynamic capabilities view as a theoretical framework and uses a qualitative research approach with interviews as the main data collection method. The empirical sample comprises 12 entrepreneurs originating from Hungary, Slovakia, Latvia, Lithuania and Romania, who operate in Denmark.FindingsThe findings show that contrary to prior studies that have highlighted a reliance among the migrant entrepreneurial community on ethnic networks as their dominant target market, Eastern European immigrant entrepreneurs located in Denmark, in contrast, focused on attracting Danish consumers as their target market audience. Leveraging multiple networks was therefore found to be critical to the survival of these immigrant ventures. Additionally, the entrepreneurs' marketing agility, underpinned by their optimistic approach, growth ambitions and passion for entrepreneurship, was found to play a pivotal role in their survival. Finally, despite the stable institutional environment in Denmark and the ease of doing business (both of which are influential factors in shaping the risk propensity and risk perception of entrepreneurs), the authors found immigrant entrepreneurs' risk propensity to be rather low, which was contrary to the expectations.Originality/valueThe current paper is one of the first studies that explicitly analyzes the roles of marketing agility and risk propensity in the resilience and survival of the ventures of relatively skilled immigrant entrepreneurs from Eastern Europe in a developed Nordic economy (Denmark). The paper's findings also challenge the notion associated with immigrant entrepreneurial ventures being primarily focused on ethnic customers or enclaves. The paper also specifies the peculiarities of marketing agility in immigrant entrepreneurial contexts and solidifies the importance of diverse networks in immigrant business survival and development.

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Section: The Role Of Marketing Agilitymentioning

confidence: 99%

The role of marketing agility and risk propensity in resilience and survival of eastern European immigrant entrepreneurs in Denmark

Gölgeci

Arslan²,

Kentosová³

et al. 2023

IJEBR

View full text Add to dashboard Cite

show abstract

“…Furthermore, local SME operators tend to underperform when compared with immigrant entrepreneurs as outlined by Charman, Petersen, and Piper (2012) and Radipere (2012). Various researchers focused on how immigrant entrepreneurs managed to run their SMEs successfully and the findings all revealed a link between how immigrant entrepreneurs made use of different business practices simultaneously (Chidau, Khosa, & Phillips 2022). Naudé, Siegel, & Marchand (2017, p.3) disputed the notion of immigrant entrepreneurs' success by outlining the lack of empirical evidence to prove it.…”

Section: Immigrant-owned Smes In South Africamentioning

confidence: 99%

The interoperability of mobile phone technology as a way to improve immigrant entrepreneurship in South Africa

Chidau

Khosa

2022

IJRBS

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The paper seeks to illustrate the propinquity between mobile phone technology and the profitability of immigrant entrepreneurs’ businesses and whether there is a positive effect. The outcome should ascertain if mobile technology could be propounded as a credible source of competitive advantage. The paper uses a qualitative approach, using content analysis as the research design tool. Data analysis was done through the conceptual content analysis approach. Various online databases such as EBSCOhost, Google scholar, JSTOR, and Science Direct were accessed for literature. Different terms (keywords) such as; “Mobile phone technology”, “mobile marketing”, and “mobile payment” were searched. The data collected through a systematic literature review were compiled, analysed, and generated conclusions. This paper deduces that immigrant entrepreneurs stand to gain a competitive edge by using mobile phone technology, thereby improving business performance. Future researchers need to expand the scope of their study to other sectors and industries globally. The paper exhibits the significance of apps and websites as mobile technology tools that can positively impact business performance. This paper outlines how mobile technology is now an essential catalyst in the performance of various business sectors. Results are essential to app and website developers, entrepreneurs and the business society.

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How Immigrant Shopkeepers in Johannesburg Townships Succeed: A Customer's Eye View

Maisela

2023

Int. Migration & Integration

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In the face of struggling native-owned informal grocery businesses, immigrant-owned shops in Johannesburg townships have demonstrated remarkable success. While research on this topic has been primarily informed by shopkeeper data, this article explores the phenomenon from the viewpoint of customers. Given that customers play a significant role in facilitating the success of businesses, the dearth of a customer perspective of the success of immigrant shopkeepers presents a gap in knowledge. This study addresses this gap by investigating the interaction between shopkeepers and customers from the perspective of customers. Drawing on the theories of customer value and customer satisfaction, the author proposes that customers prefer to patronize immigrant shopkeepers due to the considerable value they provide. The study was conducted in the Johannesburg township of Alexandra and involved the collection of cross-sectional quantitative data from 400 households. The findings indicate that customers patronize immigrant-owned businesses due to the superior value they receive, thereby enabling their success. This research highlights the importance of providing value to attract customers and contributes to the literature on the role of customers in informal business performance. Furthermore, the study sheds light on the contribution of customer reciprocation of shopkeeper value and has important implications for policymakers, business owners, and scholars alike. It underscores the need for a more nuanced understanding of the dynamics underlying the success of immigrant entrepreneurs in South Africa's informal retail sector.

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Effects of successful business practices on business performance: Evidence from immigrant entrepreneurs in Ekurhuleni, South Africa

Cited by 5 publications

References 32 publications

The role of marketing agility and risk propensity in resilience and survival of eastern European immigrant entrepreneurs in Denmark

The role of marketing agility and risk propensity in resilience and survival of eastern European immigrant entrepreneurs in Denmark

The interoperability of mobile phone technology as a way to improve immigrant entrepreneurship in South Africa

How Immigrant Shopkeepers in Johannesburg Townships Succeed: A Customer's Eye View

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