Background: The success stories of immigrant entrepreneurs are well documented worldwide. In South Africa, that success created mixed feelings among the locals as immigrant entrepreneurs are often perceived as being opportunistic and cunning in business. There is not much research on the business practices that are applied and how they influence business performance.Aim: This research study aimed to explore and sought an in-depth understanding of the business practices that immigrant entrepreneurs put into practice and how they affect business performance.Setting: The research was carried out in Germiston and Kempton Park in the Ekurhuleni metropolitan, in Gauteng province. Moreover, the study focused on legally operated businesses by immigrant entrepreneurs.Methods: To enable the exploration of personal experiences, a qualitative research approach was used. Twelve in-depth face-to-face interviews using semi-structured questions were conducted to collect data.Results: The study established that immigrant entrepreneurs in South Africa indeed implemented business practices, and advertising was used by all 12 participants. Word of mouth, which created loyalty, came out as the most trusted and valued business practice that all immigrant entrepreneurs relied on.Conclusion: The study deduces a strong positive relationship between implementing business practices and improved business performance. This study revealed that entrepreneurs applied different business practices (such as advertising, transportation and pricing) simultaneously to promote and improve business performance.

The paper seeks to illustrate the propinquity between mobile phone technology and the profitability of immigrant entrepreneurs’ businesses and whether there is a positive effect. The outcome should ascertain if mobile technology could be propounded as a credible source of competitive advantage. The paper uses a qualitative approach, using content analysis as the research design tool. Data analysis was done through the conceptual content analysis approach. Various online databases such as EBSCOhost, Google scholar, JSTOR, and Science Direct were accessed for literature. Different terms (keywords) such as; “Mobile phone technology”, “mobile marketing”, and “mobile payment” were searched. The data collected through a systematic literature review were compiled, analysed, and generated conclusions. This paper deduces that immigrant entrepreneurs stand to gain a competitive edge by using mobile phone technology, thereby improving business performance. Future researchers need to expand the scope of their study to other sectors and industries globally. The paper exhibits the significance of apps and websites as mobile technology tools that can positively impact business performance. This paper outlines how mobile technology is now an essential catalyst in the performance of various business sectors. Results are essential to app and website developers, entrepreneurs and the business society.