Effects of Thai Muslim Purchasing Behavior Towards Foreign Brands Usage of the Halal Sign of Imported Goods in Thailand

Ahadi, Navidreza; Taghipour, Amirhossein; Deebhijarn, Samart; Sornsaruht, Puris

doi:10.20319/pijss.2015.12.5465

Cited by 2 publications

(3 citation statements)

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“…Malaysia has its own Islamic Department to control the Halal process named JAKIM (Ishak et al, 2016). Singapore has the Islamic Religious Council of Singapore (MUIS), and Thailand has the Central Islamic Committee of Thailand(CICOT) (Ahadi et al, 2017). Specific in the Indonesian context, to ensure legal certainty and protect Muslim consumers, a regulation regarding halal food products is regulated in the Halal Product Guarantee Act (Law JPH) No.…”

Section: Halal Labelmentioning

confidence: 99%

Factor Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Farhan¹,

Rabbani²

2020

BİLTÜRK Journal of Economics and Related Studies

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In general, previous research on the topic of halal focused on consumer purchase intentions. Thus, this study aims to broaden the issue in this field by examining the factors that influence the intention to repurchase Muslim students on halal-labeled foods. The perceived halal label, brand image, perceived product quality, and religious belief are hypothesized to influence the repurchase intention on halal food. This study uses a quantitative approach. The data used are primary data collected through the distribution of questionnaires to 194 students from four campuses in Sleman district, namely

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Section: Halal Labelmentioning

confidence: 99%

Factor Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Farhan¹,

Rabbani²

2020

BİLTÜRK Journal of Economics and Related Studies

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“…It is aimed primarily at establishing the halal standards, conducting research and providing training and courses related to halal matters in Thailand. The agency works with Thailand’s Islamic Centre Committee and the Government to establish halal food standards that meet Islamic law requirements, international standards and halal certification regulations in Thailand (Ahadi et al , 2015).…”

Section: Halal Governance In Thailandmentioning

confidence: 99%

“…Currently, the major player in halal R&D in Thailand is Chulalongkorn University, which is spearheaded by the HST and HSIT. Most of the studies conducted by local Thai universities concentrated on social experiments involving halal brand (Ahadi et al , 2015; Ahmad et al , 2011; Chanin et al , 2015; Maichum et al , 2017; Sriprasert et al , 2014), signifying the difference in research levels in these universities.…”

Section: Challenges and The Future Of The Halal Industry In Thailandmentioning

confidence: 99%

The emergence of halal food industry in non-Muslim countries: a case study of Thailand

Nawawi

Hussin

Faid

et al. 2019

JIMA

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Purpose The paper aims to explore the development of the halal industry in Thailand. It endeavours to investigate the main factors behind the country’s success as one of the largest exporters of halal-certified foods and products in the Southeast Asian region, in spite of the fact that Thailand is a non-Muslim-majority country. Only 4.3 per cent of the 69-million population of Thailand is Muslims. Design/methodology/approach In articulating the issue objectively, qualitative research method was adopted. This paper used structured literature study by analysing various subjects of halal pertaining to Thailand’s halal sector. At the same time, several in-depth interviews with the corresponding halal authorities in Thailand, as well as site visits, were also conducted. We also undertook observations in several sites in Thailand to analyse the issue further. Findings Findings from the research show that the strong presence of Thailand in the global halal industry is because of its bustling tourism industry that helps to bolster the country’s halal branding, its uniformity of halal definition and standards and effective support to the local SMEs. Practical implications This research implies that the standardisation of halal in a country is imperative in the Muslim-majority or Muslim-minority countries. This study gives a benchmark for the non-Muslim-majority countries which endeavour to embark on the halal industry. Muslim-minority counties that envision to succeed in the global halal market could emulate Thailand’s approach in branding itself as a recognised non-Muslim-majority country in producing certified halal foods and products. Originality/value The paper provides guidelines and standards for Muslim-minority countries that envision success in the global halal market.

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Effects of Thai Muslim Purchasing Behavior Towards Foreign Brands Usage of the Halal Sign of Imported Goods in Thailand

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Cited by 2 publications

References 0 publications

Factor Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Factor Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

The emergence of halal food industry in non-Muslim countries: a case study of Thailand

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