Effects of the CEO's Authentic Leadership of Fashion Company on Job Satisfaction and Organizational Performance

Abstract

1)This study analyzed the effects of CEO's authentic leadership on job satisfaction and organizational performance in a fashion company, and the differences in the CEO's authentic leadership, job satisfaction and organizational performance by the size of the companies. The study analyzed responses collected from questionnaires filled out by 440 employees of fashion companies. The results of this study were as follows; First, the transparency, future orientation, self-awareness, balanced process, and ethicality of CEO's authentic leadership positively influenced the wages or system satisfaction. The CEO's transparency, future orientation, self-awareness, and ethicality positively influenced job satisfaction. Also, the CEO's transparency, future orientation, self-awareness positively influenced the working condition or environmental satisfaction. Second, the wages or system satisfaction and working condition or environmental satisfaction of employees positively influenced the management performance of fashion companies. And the wages or system satisfaction, job satisfaction and working condition or environmental satisfaction of employees positively influenced the new product performance and job performance. Third, the CEO's authentic leadership of fashion companies positively influenced the management performance, and the CEO's transparency and future orientation positively influenced the new product performance. In addition, the CEO's self-awareness, balanced process and ethicality influenced the job performance. Fourth, there were significant differences in the CEO's authentic leadership, job satisfaction, management performance and new product performance by fashion companies' size. The results of this study will be useful in successful business strategy and improving the performance of fashion companies.