Effects of Utilitarian and Hedonic Shopping Value and Consumer Satisfaction on Consumer Behavioral Intentions

The effect of perceived value on behavioural intentions

“…On the other hand, it is decided that perceived price, perceived sacrifice or non-monetary sacrifices, and perceived risk have a negative effect on satisfaction, repurchase intention, or loyalty (Kashyap and Bojanic, 2000;Chaohui, Lin and Qiaoyun, 2012;Chiu et al, 2014;Xu, Peak and Prybutok, 2015). Nonetheless, it is indicated that factors like social value, emotional value, symbolic value, hedonic value or enjoyment value have a positive effect on purchase, repurchase, word of mouth, recommendation intentions, willingness to pay more, or loyalty (Tsai, 2005;Pihlström and Brush, 2008;Roig, Garcia and Tena, 2009;Ha and Jang, 2010;Bakirtas, Bakirtas and Cetin, 2015).…”

The Influence of Hedonic and Utilitarian Shopping Value Towards Consumer Behavioral Intention Among Youth Mall Shoppers

“…A satisfied consumer typically spreads good words about his/her good experiences in purchasing and influences others to encounter similar purchase. Similarly, Bakirtas et. al (2015) defined consumer behavioral intention as repatronage intention and service recommendation.…”

“…The research instrument used in this study was adopted from Bakirtas et al (2015) due to the clarity and simplicity of the wording of the items. This consideration had been taken based on the feedback of the course instructors who explained the lower engagement of their students when dealing with long and complexed questions.…”

“…First, this research is expected to produce new findings on the Malaysian youth consumer behavioral intention. It is worth to note that past researchers did not take the influence of age into account when they designed their works (Bakirtas, et al, 2015;Chung, 2015;Kesari & Atulkar, 2016), the lack of focus on Malaysian context (Budisantoso, Bhati, Bradshaw, & Tang, 2016;Dalziel & Bevan-Dye, 2018), and contrasting evidences in earlier studies (Chebat, Michon, Haj-Salem, & Oliveira, 2014;El Hedhli, Zourrig, & Chebat, 2016;El Hedhli, Zourrig, & Park, 2017;Elizabeth Lloyd, YK Chan, SC Yip, & Chan, 2014;Prashar, Singh, Parsad, & Vijay, 2017). Second, local researches had investigated about shopping malls' visitors, however the studies are deemed inadequate because the work of Alavi, Rezaui, Valaei and Wan Ismail (2016) and Hami et.…”

Influencia de las Motivaciones hedónicas y utilitarias en la intención de compra de departamentos para vivienda

“…Los investigadores del comportamiento del consumidor han demostrado que los consumidores están motivados no sólo por factores llamados utilitarios, como la eficiencia y el costo, (Babin et al, 1994;Kim, 2006) sino también, por el deseo de satisfacer las motivaciones hedonistas como el afecto, la interacción y/o el entretenimiento social (Arnold & Reynolds, 2003). Los estudios han examinado las motivaciones hedónicas y utilitarias con respecto al diseño de entornos comerciales físicos y en línea (Kourouthanassis, Giaglis & Vrehopoulos, 2008), en el campo del comercio minorista (H. Bakirtas, Bakirtas & Cetin, 2015;Jones, Reynold & Arnold, 2006;), la influencia de los efectos de motivación hedónicos en ambientes de compras utilitaristas y su relación con la intención de compra (Yim, Yoo, Sauer & Seo, 2014), la percepción de los usuarios ante el flujo (Mathwick & Rigdon, 2004;Novak, Hoffman,& Yiu-Fai, 2000), la confianza en entornos en linea (Zhou, Liwei,&Dongsong, 2007) o el juego (Ahn, Ryu,& Han, 2007;Lin, Wang,& Chou, 2012) y sus respectivas motivaciones hedónicas o utilitarias la intención de compra en dichos entornos. Otros estudios incluyen lainfluencia de las motivaciones utilitarias y hedónicas en la repetición de la intención de compra de los compradores experimentados en línea (Chiu, Wang, Fang,& Huang, 2014), o en subastas también en línea, teniendo la presión del tiempo y la competencia propia del entorno de una compra de este tipo (Chang& Chen, 2014).…”