In this study, it is subjected to define what kind of export problems come up for the company exporting in Zonguldak. It is interviewed with 35 exporter companies recorded in Turkey Exporters Assembly and Chamber of Commerce and Industry. Prepared questionnaire form’s data are analyzed with SPSS 15 statistical program as the results of the activity which is performed through face to face meetings with company’s executives. As the result of the analysis, it is defined that exporter companies face big problems in production costs as for carrying, storing and distribution and international competition conditions. As the result of the activities, we see that there is a relevance regarding whether there is an exporter department in the companies and regarding being a proactive and reactive exporter.

The research aims to investigate the factors affecting brand loyalty in football industry. In order to achieve this aim, the loyalty of the supporters of Beşiktaş, Fenerbahçe, Galatasaray, and Trabzonspor called as "The Big Four" since they have the highest brand value in Turkish Super League were investigated. By using quota sampling method, 662 students of the faculty of economics and administrative sciences of Bulent Ecevit University in 2013-2014 spring period were reached and questionaire technique was applied to the sample. The students who were supporters of another football clubs except from The Big Four, and who were non supporters were eliminated and 557 students were found to be the supporters of The Big Four. In the research, the variables were tested via Multiple Linear Regression Analysis. As a result of the research, benefits variable from brand associations and identification variable were found to be the most effective variables on psychological commitment towards the football clubs. The other result indicated that psychological commitment variable and benefits variable from brand associations were found to be the most effective variables on behavioral loyalty towards the football clubs.

Purpose-This study investigates the relation between perceived value and behavioural intentions in the intercity passenger transportation industry from a multidimensional point of view. It is expected to contribute to theory and practice through the conceptualisation of perceived value within the benefit and sacrifice components and revelation of the effects of these variables on customers' behavioural intentions with a holistic perspective. Methodology-Data were collected from 552 consumers that purchased services from the companies operating in the intercity passenger transportation industry within the last six months in Turkey. The research model is examined by using structural equation modelling. Findings-The results show that functional, social and emotional values are more effective on repurchase intention and word of mouth. Likewise, monetary cost and emotional value are more effective on willingness to pay more and complaining intention. Conclusion-These results may provide practical implications which could enable managers of intercity passenger transportation companies to understand the relation between perceived value and behavioural intentions and improve the customer loyalty on the basis of perceived value.

ÖZETDünya genelinde, sosyal medya sitelerinin ziyaretçi sayılarını artırmaları ve yoğun ilgi görmeleri, iletişimi ön planda tutan kuruluş amaçlarının aksine, sosyal ağ sitelerinin markalar tarafından reklam ortamı olarak keşfedilmeleri sonucunu doğurmuştur Bu çalışma, gün geçtikçe artan kullanıcı sayılarıyla, insanların sosyal iletişim algılarının değişmesine ve internet tabanlı paylaşım olanaklarının artmasına yol açan sosyal ağ siteleri ve sosyal medya ortamları bünyesinde gerçekleştirilen online reklamların etkinliğinin gözler önüne serilmesini amaçlamaktadır Anahtar Kelimeler: Sosyal Medya, Sosyal Ağ Siteleri, Online Reklamlar. SOCIAL MEDIA CONCEPT AND ONLINE ADVERTISING APPLICATIONS ON SOCIAL NETWORKING SITESABSTRACT Increasing number of social media visitors and their great interest in social networking all around the world, have caused the social networks become into a kind of advertising media when the original purpose were improving communication. This study aims to clarify the social media applications resulting changes in the perception of social communication by increasing the internet-based sharing opportunities and reveal the efficiency of online advertisements via social networking sites.

Bu makale, en az iki hakem tarafından incelenmiş ve intihal içermediği teyit edilmiştir. / This article has been reviewed by at least two referees and confirmed to include no plagiarism.