Efficiency Evaluation in Search Advertising

Ayanso, Anteneh; Mokaya, Brian

doi:10.1111/deci.12038

Cited by 23 publications

(5 citation statements)

References 72 publications

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“…Evaluation of SEO and SEM Strategies: Evaluating SEO and SEM strategies involves determining the impact and value generated by these techniques towards achieving marketing objectives. It involves analyzing the return on investment (ROI), customer acquisition costs, conversion rates, and other key performance indicators (KPIs) (Ayanso and Mokaya, 2013).…”

Section: Measuring and Evaluationmentioning

confidence: 99%

The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

Ologunebi,

Taiwo

2023

SSRN Journal

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Section: Measuring and Evaluationmentioning

confidence: 99%

The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

Ologunebi,

Taiwo

2023

SSRN Journal

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“…DEA has been recognised as the most rigorous and accepted method for measuring the relative efficiency of a set of decision-making units (DMUs). DEA forms an efficient combination of inputs and outputs to make an efficient frontier (Ayanso & Mokaya, 2013 ; Troutt et al, 2000 ). A DMU is efficient if it lies on the efficiency frontier; otherwise, it is inefficient.…”

Section: Literature Reviewmentioning

confidence: 99%

Using network data envelopment analysis to assess the sustainability and resilience of healthcare supply chains in response to the COVID-19 pandemic

Azadi

Moghaddas²,

Saen³

et al. 2022

Ann Oper Res

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The widespread outbreak of a new Coronavirus (COVID-19) strain has reminded the world of the destructive effects of pandemic and epidemic diseases. Pandemic outbreaks such as COVID-19 are considered a type of risk to supply chains (SCs) affecting SC performance. Healthcare SC performance can be assessed using advanced Management Science (MS) and Operations Research (OR) approaches to improve the efficiency of existing healthcare systems when confronted by pandemic outbreaks such as COVID-19 and Influenza. This paper intends to develop a novel network range directional measure (RDM) approach for evaluating the sustainability and resilience of healthcare SCs in response to the COVID-19 pandemic outbreak. First, we propose a non-radial network RDM method in the presence of negative data. Then, the model is extended to deal with the different types of data such as ratio, integer, undesirable, and zero in efficiency measurement of sustainable and resilient healthcare SCs. To mitigate conditions of uncertainty in performance evaluation results, we use chance-constrained programming (CCP) for the developed model. The proposed approach suggests how to improve the efficiency of healthcare SCs. We present a case study, along with managerial implications, demonstrating the applicability and usefulness of the proposed model. The results show how well our proposed model can assess the sustainability and resilience of healthcare supply chains in the presence of dissimilar types of data and how, under different conditions, the efficiency of decision-making units (DMUs) changes.

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“…Service quality is a commonly used output measure in other service industries including banking (Roth and Jackson, 1995;Soteriou and Stavrinides, 1997;Soteriou and Zenios, 1999;Metters et al, 1999;Kamakura et al, 2002;Sherman and Zhu, 2006a), marketing (Parasuraman, 2002;Ayanso and Mokaya, 2013), information systems (Becker et al, 2011), maintenance (Backhaus et al, 2011), hotels (Yilmaz and Bititci, 2006), and airport operations (Adler and Berechman, 2001). Soteriou and Zenios (1999) study how the operational characteristics of services translate into customers' perception of quality.…”

Section: Literature Reviewmentioning

confidence: 99%

A Critical Evaluation of U.S. Airlines’ Service Quality Performance: Lower Costs vs. Satisfied Customers

Yayla‐Küllü

Tansitpong²

2013

JMS

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Providing good quality services enables airlines to retain customer satisfaction, loyalty, market-share, and ultimately profitability. However, U.S. airlines compete primarily on price and are not known for good quality service. There have been a growing number of low-cost airlines. In such a business landscape, we study whether a full-service carrier indeed outperforms a low-cost carrier in terms of service quality when we control for the operational costs. We are also interested to find out which dimensions of service quality have the greatest potential for improvement and how these potential improvement areas differ for low-cost and full-service carriers. We contribute to the service operations literature that looks at efficiency by incorporating customer service quality outputs which has never been done before for the airline industry. We find that major airlines in the industry are lacking staff enthusiasm, adequate cabin presence, and behavioral consistency. Moreover, 33.3% of firms need to deliver more comfortable seats, better meals, in-flight entertainment, and cleaner surroundings. On the other hand, notably, U.S. airlines are operating quite efficiently when it comes to service supply chain quality. We also provide managerial guidelines for U.S. airlines to improve their service quality and overall customer satisfaction.

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Efficiency Evaluation in Search Advertising

Cited by 23 publications

References 72 publications

The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

Using network data envelopment analysis to assess the sustainability and resilience of healthcare supply chains in response to the COVID-19 pandemic

A Critical Evaluation of U.S. Airlines’ Service Quality Performance: Lower Costs vs. Satisfied Customers

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