Efficiency of ‘the fourth estate’ in propaganda war - about the scope of one analysis

Abstract

Analysis of political-propaganda actions of Western media during the Yugoslav crisis with the role in breaking the second Yugoslav state is performed in the paper, on basis of the previously theoretically determined idea of propaganda and political propaganda. By character, it was ?propaganda of war? and in certain intervals it was ?war propaganda?, while the subject of stigmatization were the Serbs, therefore it was decidedly anti-Serbian by the character. Direct occasion for this analysis were scientific researches of Dr. Slobodan Vukovic regarding the Yugoslav crisis, the role of foreign (Austrian, German, British and American) print media in the development of anti-Serbian propaganda as the basis for the breakage of Yugoslavia and the war against the Serbian people and Serbia. In his works (in the period 2000-2018), especially in the last two-volume compound Serbs in the Narrative of the West: ?Humanitarian? NATO Intervention, Vukovic successfully arguments the thesis about the centennial continuous anti-Serbian propaganda and the policy of the West based on it regarding the Serbs, which is the consequence in the greatest extent of the German revanchism for the lost two world wars, but also the result of other interests of the Western forces.

Revolt and hope through social media: Review of the monograph by Manuel Castells - translated by V. Savić and D. Nikolić: Networks of Outrage and Hope: Social Movements in the Internet Age, Službeni glasnik, Belgrade, 2018

“…Осим тога, емоционални "окидачи" за настанак покрета (и побуна) су, како то сведочи ратно иксуство са југословенских простора из деведестих година ХХ века, најчешће били инсценирани управо с циљем изазивања емотивног набоја који, провучен кроз медијску мејнстрим машинерију, креира притисак јавног мњења, који западне владе једва чекају (зато га и производе), и доводи до оружаних агресија, којима он служи као изговор (в. Vuković, 2018;Šuvaković, 2020). Сем тога, друштвене мреже -чији организационо-технички значај не доводимо у сумњу -нису биле довољне за стварање критичне масе потребне за ова прегнућа, већ је било потребно и "садејство" електронских масовних медија, како би пласиране информације и дезинформације стигле и до оне већине која није у то време користила интернет.…”

“…in Libya and Syria), which rather compromises the nonviolent character of the movements themselves. In addition, emotional "triggers" for the emergence of such movements (and revolts) are mostly staged, as the war experience in the ex-Yugoslav territory in the 1990s proved it, with the specific aim of causing emotional charge which, when taken through the mainstream media machinery, creates a pressure on the public opinion, impatiently awaited by the Western governments (that produce it for that very reason) and leads to armed aggressions, usually serving as a pretext for them (see Vuković, 2018;Šuvaković, 2020). Moreover, social media -whose organizational-technical significance is not questioned -were not sufficient for creating the critical mass necessary for such aspirations, but the "cooperation" of electronic mass media was also necessary to enable the placed information and disinformation to reach the majority that did not use the Internet at that time.…”