Abstract:In this paper, the authors have applied the SWOT and AHP strategy for quantitative analysis to investigate the basis of tourism development in ZZ City which researchers believed to have embedded with many historical significances. It is concluded from the analysis that, the industry has not been comparatively dominant due to inadequate media attention and news dissemination to promote the status of the industry which should have been one of many strategies in its transition stage to become a viable market, and it should take active pioneering strategy to meet better development. We believe the outcomes on this paper will serve as a guiding tool for authorities concerned to improve the expected status of this historic tourism center.Keywords: Zaozhuang tourism; AHP analysis; SWOT strategic analysis.Reference to this paper should be made as follows: Han, Z., Ma, J., Zhan, X.
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Z. Han et al.Biographical notes: Zhihui Han is a PhD student of Collage of Management and Economic, Tianjin University. He chaired or participated in national or provincial level research projects and published more than 20 papers at home and abroad journals.Junhai Ma is a Professor in College of Management and Economics, Tianjin University. He is a PhD of Tianjin University. His scientific interest is the complexity of economic systems. He has published nearly 70 papers in the international top (SCI source journals) journal in recent ten years, many articles SCI source journal papers are cited by SCI Journal more than 320 times totalling, the single highest cited is more than 50 times; CSCD cited more than 360 times.